wp.org search vs our merit ranking: “export urls”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “export urls”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Export Products, Orders & Customers for WooCommerce shows at wp.org #10 but places #18 on merit, a gap of 8 places. Its 2K+ installs carry it up the search order; its 4.6★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #11 on merit, 4.8★ from 7519 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Export All URLs 50K+ · 4.6★ (94) wp.org #1 2

WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #3 1 too low 3

Export Media URLs 7K+ · 5.0★ (29) wp.org #2 1 too high 4

Customizer Export/Import 100K+ · 4.8★ (115) wp.org #4 5

Import and export users and customers 70K+ · 4.7★ (259) wp.org #6 ↑1 1 too low 6

Export and Import Users and Customers 50K+ · 4.8★ (442) throws errorsnot PHP-current wp.org #5 ↑1 1 too high 7

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322) wp.org #11 ↓2 4 too low 8

Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #15 ↑4 7 too low 9

Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) throws errorsnot PHP-current wp.org #7 ↓2 2 too high 10

Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #13 3 too low 11

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #22 ↓4 11 too low 12

WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews wp.org #8 4 too high 13

BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) throws errorsnot PHP-current wp.org #9 4 too high 14

URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #18 ↓3 4 too low 15

LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #23 ↓9 8 too low 16

Search & Replace Everything – Quick and Easy Way to Find and Replace Text, Links 20K+ · 4.7★ (26) wp.org #12 ↓2 4 too high 17

Redirection 2M+ · 4.4★ (703) wp.org #21 ↑3 4 too low 18

Export Products, Orders & Customers for WooCommerce 2K+ · 4.6★ (14) thin reviews wp.org #10 8 too high 19

PiWeb Export Customers Users & Guest customer to CSV for WooCommerce 1K+ · 4.7★ (30) wp.org #24 ↓4 5 too low 20

Export WordPress Pages to Static HTML & PDF — Static Site Export 4K+ · 3.8★ (51) throws errorsnot PHP-current wp.org #17 ↓4 3 too high 21

Post Export Import with Media 1K+ · 4.5★ (8) thin reviews wp.org #14 ↓3 7 too high 22

Magic Export & Import 200+ · 5.0★ (3) thin reviews wp.org #19 ↓3 3 too high 23

Export/Import Media – CSV Media Library Import & Export 1K+ · 3.7★ (3) thin reviews wp.org #16 ↓4 7 too high 24

Export Media as ZIP 3K+ · 3.7★ (3) thin reviews wp.org #20 ↓3 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.