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wp.org search vs our merit ranking: “flexible”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “flexible”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Flexible Cookies shows at wp.org #7 but places #17 on merit, a gap of 10 places. Its 4K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Flexible Editor Panel for Elementor places #10 on merit, 4.9★ from 74 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Weight Based Shipping Table Rate for WooCommerce – Flexible Shipping 100K+ · 4.9★ (706) wp.org #1 2 Contact Form 7 10M+ · 4.0★ (2186) wp.org #2 ↑2 3 WooCommerce 7M+ · 4.5★ (4833) wp.org #3 4 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #4 ↓2 5 Flexible Table Block 40K+ · 4.9★ (34) wp.org #6 1 too low 6 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #9 ↑3 3 too low 7 Flexible Map 7K+ · 4.8★ (66) wp.org #8 1 too low 8 Flexible SSL for CloudFlare 100K+ · 4.8★ (51) wp.org #11 ↓1 3 too low 9 Flexible Product Fields (WooCommerce Product Addons) – WooCommerce Product Page Editor 10K+ · 4.5★ (106) wp.org #13 4 too low 10 Flexible Editor Panel for Elementor 20K+ · 4.9★ (74) wp.org #16 ↓1 6 too low 11 Flexible PDF Invoices for WooCommerce & WordPress 6K+ · 4.4★ (37) wp.org #10 ↓1 1 too high 12 Flexible Subscriptions 1K+ · 4.6★ (9) wp.org #5 7 too high 13 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #14 ↑2 1 too low 14 Shipping Live Rates and Access Points for UPS for WooCommerce 7K+ · 4.7★ (77) wp.org #23 ↓2 9 too low 15 Shipping Live Rates for USPS for WooCommerce 3K+ · 4.7★ (30) wp.org #19 4 too low 16 Advanced Shipping Rates for WooCommerce: Flexible Table Rate Shipping Rules 2K+ · 4.9★ (49) wp.org #24 ↓1 8 too low 17 Flexible Cookies 4K+ · 5.0★ (4) wp.org #7 10 too high 18 Flexible Spacer Block 4K+ · 5.0★ (8) wp.org #12 ↓1 6 too high 19 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #20 1 too low 20 Flexible Quantity & Price Calculator for WooCommerce 2K+ · 4.3★ (9) wp.org #15 ↓1 5 too high 21 Flexible Wishlist for WooCommerce – Ecommerce Wishlist & Save for later 700+ · 4.4★ (5) wp.org #22 ↓2 1 too low 22 Flexible Refund for WooCommerce – EU One Click Return 2K+ · 4.0★ (4) wp.org #18 ↓1 4 too high 23 Flexible Invoices for WooCommerce – KSeF Add-on 700+ · 4.0★ (1) wp.org #17 ↑1 6 too high 24 Flexible Layout Preview Image for ACF 800+ · 5.0★ (1) wp.org #21 ↓1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.