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wp.org search vs our merit ranking: “footer wpbakery page builder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “footer wpbakery page builder”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Classic Addons – WPBakery Page Builder shows at wp.org #1 but places #19 on merit, a gap of 18 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MaxButtons – Create buttons places #9 on merit, 4.9★ from 1,093 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PPWP – Password Protect Pages 30K+ · 4.7★ (272) wp.org #3 wp.org ranks it 2 places below merit 2 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #4 wp.org ranks it 2 places below merit 3 Site Reviews 60K+ · 4.9★ (378) wp.org #5 ↑1 wp.org ranks it 2 places below merit 4 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6,053) wp.org #7 ↑1 wp.org ranks it 3 places below merit 5 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #8 ↓3 wp.org ranks it 3 places below merit 6 Visual Composer Website Builder 30K+ · 4.6★ (220) wp.org #6 ↑1 7 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #9 wp.org ranks it 2 places below merit 8 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #11 ↓1 wp.org ranks it 3 places below merit 9 MaxButtons – Create buttons 70K+ · 4.9★ (1,093) wp.org #19 ↓2 wp.org ranks it 10 places below merit 10 Uncanny Automator – MCP Server + Automation MCP for Claude & ChatGPT 40K+ · 4.9★ (157) wp.org #14 wp.org ranks it 4 places below merit 11 Shortcoder — Create Shortcodes for Anything 100K+ · 4.9★ (227) wp.org #15 wp.org ranks it 4 places below merit 12 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #12 ↓1 13 WC Builder – WooCommerce Page Builder for WPBakery 1K+ · 3.8★ (6) wp.org #2 wp.org ranks it 11 places above merit 14 NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 80K+ · 4.3★ (311) wp.org #16 ↓2 wp.org ranks it 2 places below merit 15 I Insert Pages 30K+ · 4.8★ (71) wp.org #13 ↓1 wp.org ranks it 2 places above merit 16 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #22 wp.org ranks it 6 places below merit 17 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #21 ↓2 wp.org ranks it 4 places below merit 18 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #24 wp.org ranks it 6 places below merit 19 Classic Addons – WPBakery Page Builder 3K+ · 5.0★ (1) wp.org #1 wp.org ranks it 18 places above merit 20 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #18 ↓5 wp.org ranks it 2 places above merit 21 WP Frontend Admin – Display WP Admin Pages in the Frontend 400+ · 4.9★ (54) wp.org #23 ↓3 wp.org ranks it 2 places below merit 22 Giuliomax Menu Builder 30+ · 5.0★ (9) wp.org #20 ↑4 wp.org ranks it 2 places above merit 23 Modal Popup Box — Popup Maker & Popup Builder 3K+ · 3.5★ (10) wp.org #17 ↓1 wp.org ranks it 6 places above merit 24 HT Mega – Absolute Addons for WPBakery Page Builder 800+ · 0.0★ (0) wp.org #10 ↓1 wp.org ranks it 14 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.