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wp.org search vs our merit ranking: “free sms demo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “free sms demo”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

VikBooking Hotel Booking Engine & PMS shows at wp.org #15 but places #19 on merit, a gap of 4 places. Its 8K+ installs carry it up the search order; its 4.8★ average from 61 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #1 ↑1 2 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1,245) wp.org #3 ↓2 wp.org ranks it 1 place below merit 3 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #2 ↑1 wp.org ranks it 1 place above merit 4 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #4 5 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #5 ↑1 6 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #7 wp.org ranks it 1 place below merit 7 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #6 ↓1 wp.org ranks it 1 place above merit 8 Booking for Appointments and Events Calendar – Amelia 90K+ · 4.6★ (793) wp.org #8 ↑1 9 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #9 ↑5 10 Online Scheduling and Appointment Booking System – Bookly 60K+ · 4.4★ (586) wp.org #10 ↓1 11 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #14 ↑3 wp.org ranks it 3 places below merit 12 Simply Schedule Appointments 50K+ · 5.0★ (155) wp.org #13 ↓2 wp.org ranks it 1 place below merit 13 Orion SMS OTP Verification. 200+ · 4.8★ (119) wp.org #11 ↓3 wp.org ranks it 2 places above merit 14 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #19 ↓2 wp.org ranks it 5 places below merit 15 Salon Booking System – Appointment Booking for Salons, Barbershops & Spas 2K+ · 4.4★ (187) wp.org #12 ↑2 wp.org ranks it 3 places above merit 16 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #17 ↓5 wp.org ranks it 1 place below merit 17 Chat Widget: Floating Customer Support Button for 30+ Channels, Supporting SMS, Calls, and Chat – Bit Assist 9K+ · 4.9★ (112) wp.org #16 ↓1 wp.org ranks it 1 place above merit 18 Five Star Restaurant Reservations – WordPress Booking Plugin 10K+ · 4.7★ (211) wp.org #21 wp.org ranks it 3 places below merit 19 VikBooking Hotel Booking Engine & PMS 8K+ · 4.8★ (61) wp.org #15 ↑8 wp.org ranks it 4 places above merit 20 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #22 wp.org ranks it 2 places below merit 21 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #18 ↓2 wp.org ranks it 3 places above merit 22 WCFM Membership – WooCommerce Memberships for Multivendor Marketplace 10K+ · 4.0★ (25) wp.org #24 wp.org ranks it 2 places below merit 23 SMS for WooCommerce 50+ · 5.0★ (1) wp.org #23 ↓3 24 SimplyBook.me – Booking and reservations calendar 30K+ · 1.0★ (1) wp.org #20 ↓1 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.