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wp.org search vs our merit ranking: “full name”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “full name”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Fonts – Host Your Fonts Locally shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 400K+ installs carry it up the search order; its 4.3★ average from 62 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 1 too low 2 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #1 1 too high 3 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #4 1 too low 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #5 1 too low 5 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #7 2 too low 6 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #6 7 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #9 2 too low 8 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709) wp.org #10 ↑4 2 too low 9 Cyr to Lat Reloaded – Transliteration of Links and File Names 30K+ · 4.5★ (15) wp.org #3 6 too high 10 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #11 1 too low 11 Code Snippets 1M+ · 4.7★ (510) wp.org #8 3 too high 12 Backup Migration 80K+ · 4.9★ (1338) wp.org #15 ↑2 3 too low 13 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #12 ↓2 1 too high 14 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #20 6 too low 15 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #19 ↑2 4 too low 16 W WP Photo Album Plus 10K+ · 4.7★ (199) wp.org #17 ↓1 1 too low 17 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #22 ↓7 5 too low 18 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #24 ↓1 6 too low 19 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #14 ↓2 5 too high 20 Media Library Assistant 70K+ · 4.8★ (202) wp.org #21 ↑1 1 too low 21 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #23 2 too low 22 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #16 ↑2 6 too high 23 Custom Fonts – Host Your Fonts Locally 400K+ · 4.3★ (62) wp.org #13 10 too high 24 Login as User: See the Site as Any User 30K+ · 4.8★ (41) wp.org #18 ↑1 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.