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wp.org search vs our merit ranking: “genesis custom design”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “genesis custom design”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Code shows at wp.org #5 but places #22 on merit, a gap of 17 places. Its 100+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms places #9 on merit, 4.4★ from 433 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Genesis Custom Blocks 10K+ · 4.5★ (21) wp.org #1 2 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #3 ↑1 1 too low 3 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1319) wp.org #7 4 too low 4 Genesis Blocks 40K+ · 3.7★ (24) wp.org #2 2 too high 5 Event Tickets and Registration 90K+ · 3.5★ (236) wp.org #4 ↓1 1 too high 6 Gravity Booster – Styles & Layouts for Gravity Forms 30K+ · 4.6★ (199) wp.org #6 7 Product Slider, Product Carousel and Product Grid Gallery for WooCommerce – Reno Product Slider (formerly Product Slider for WooCommerce) 20K+ · 4.7★ (280) wp.org #8 ↑1 1 too low 8 Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162) wp.org #11 ↓1 3 too low 9 Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms 20K+ · 4.4★ (433) wp.org #14 ↓1 5 too low 10 Team Members – Team Showcase, Team Slider, Grid, Table & Staff Directory 2K+ · 4.7★ (91) wp.org #10 ↑9 11 Fullwidth Templates for Any Theme & Page Builder 20K+ · 4.7★ (42) wp.org #9 ↓1 2 too high 12 Utimate Kit ( Styler ) for WPForms 20K+ · 4.8★ (114) wp.org #16 ↓2 4 too low 13 Easy Property Listings 5K+ · 4.7★ (112) wp.org #17 ↓2 4 too low 14 Pricing Table WordPress Plugin – Easy Pricing Tables 10K+ · 4.3★ (133) wp.org #20 ↑1 6 too low 15 Solid Testimonials – Testimonial Slider, Video Testimonials & Customer Reviews 1K+ · 4.3★ (35) wp.org #13 ↑4 2 too high 16 CM Tooltip Glossary 7K+ · 4.3★ (157) wp.org #21 ↑1 5 too low 17 Display Eventbrite Events 3K+ · 4.9★ (27) wp.org #15 ↑1 2 too high 18 Conditional Blocks – Advanced Content Visibility Control for WordPress 2K+ · 4.9★ (15) wp.org #12 6 too high 19 Advanced Views – Display Framework – Gutenberg/Elementor/Shortcode 2K+ · 4.8★ (36) wp.org #24 5 too low 20 Header Footer for Beaver Builder 10K+ · 5.0★ (19) wp.org #22 ↑1 2 too low 21 Genesis Columns Advanced 10K+ · 4.8★ (25) wp.org #19 ↑1 2 too high 22 Custom Code 100+ · 4.0★ (4) wp.org #5 17 too high 23 Optima Express IDX 10K+ · 3.2★ (45) wp.org #23 ↑1 24 FancyTube – Video Gallery, Video Slider, and Playlist Slider for YouTube 1K+ · 4.6★ (10) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.