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wp.org search vs our merit ranking: “get dom url”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “get dom url”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Submission DOM tracking for Contact Form 7 shows at wp.org #6 but places #24 on merit, a gap of 18 places. Its 400+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Defender Security – Malware Scanner, Login Security & Firewall places #12 on merit, 4.8★ from 334 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5043) wp.org #1 2 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #2 ↑1 3 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #3 ↑6 4 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #5 ↑8 1 too low 5 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #8 ↑3 3 too low 6 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #7 ↓3 1 too low 7 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1245) wp.org #10 ↓3 3 too low 8 Redirection for Contact Form 7 200K+ · 4.7★ (275) wp.org #9 ↑5 1 too low 9 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #4 ↑1 5 too high 10 Visibility Logic for Elementor 20K+ · 4.8★ (58) wp.org #11 ↑1 1 too low 11 LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874) wp.org #15 ↑7 4 too low 12 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #21 9 too low 13 WPSpeed – WordPress Speed, Cache & Performance Optimization (Core Web Vitals, PageSpeed 100) 2K+ · 4.9★ (40) wp.org #12 ↑3 1 too high 14 WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (86) wp.org #16 ↑1 2 too low 15 WebP Express 300K+ · 4.4★ (162) wp.org #18 ↑3 3 too low 16 ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ · 4.8★ (145) wp.org #24 8 too low 17 Highlight Search Terms 6K+ · 5.0★ (40) wp.org #17 ↑3 18 Authorizer 7K+ · 5.0★ (20) wp.org #14 ↓4 4 too high 19 Simple Revisions Delete 10K+ · 4.9★ (50) wp.org #22 ↓3 3 too low 20 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #23 3 too low 21 xSpeed Cache: AI-Powered Performance Hub with MCP, Caching & CDN 10K+ · 5.0★ (23) wp.org #20 ↓2 1 too high 22 LLM Markdown – Markdown Endpoints for AI Agents 700+ · 5.0★ (5) wp.org #19 ↑4 3 too high 23 Easy Search Replace – Find & Replace Text/HTML/URLs, Remove Footer Credit 700+ · 4.5★ (4) wp.org #13 ↑3 10 too high 24 Submission DOM tracking for Contact Form 7 400+ · 5.0★ (1) wp.org #6 18 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.