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wp.org search vs our merit ranking: “global tabs”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “global tabs”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Global Site Tag shows at wp.org #6 but places #22 on merit, a gap of 16 places. Its 7K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #8 on merit, 4.8★ from 3221 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Tabs for WooCommerce 10K+ · 4.7★ (69) wp.org #1 ↑1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 ↑1 3 WooCommerce 7M+ · 4.5★ (4833) wp.org #4 1 too low 4 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #5 1 too low 5 Custom Product tabs for WooCommerce 10K+ · 4.9★ (48) wp.org #3 ↓2 2 too high 6 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #14 ↑2 8 too low 7 Product Tabs Manager for WooCommerce 1K+ · 4.9★ (38) wp.org #8 ↓1 1 too low 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #22 14 too low 9 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #16 ↓1 7 too low 10 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #19 ↓1 9 too low 11 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #20 ↓1 9 too low 12 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #23 ↑1 11 too low 13 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #24 ↓3 11 too low 14 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #15 ↑8 1 too low 15 Simple Side Tab 10K+ · 4.8★ (22) wp.org #11 4 too high 16 Plethora Tabs + Accordions 2K+ · 4.9★ (8) wp.org #9 7 too high 17 WooCommerce PayPal Payments 800K+ · 2.9★ (584) wp.org #17 ↓3 18 Custom Product Tabs Lite for WooCommerce 4K+ · 4.2★ (33) wp.org #18 ↓1 19 WPC Product Tabs for WooCommerce 800+ · 5.0★ (4) wp.org #7 ↑1 12 too high 20 Additional Custom Product Tabs for WooCommerce 400+ · 5.0★ (5) wp.org #13 7 too high 21 WPB Custom Tab Manager for WooCommerce – Add, Edit & Reorder Tabs 500+ · 4.5★ (14) wp.org #21 ↓1 22 WP Global Site Tag 7K+ · 5.0★ (2) wp.org #6 16 too high 23 Tabs Block – Responsive Gutenberg Tabs for Block Editor 700+ · 5.0★ (1) wp.org #10 13 too high 24 Global Site Tag Tracking 1K+ · 3.0★ (2) wp.org #12 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.