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wp.org search vs our merit ranking: “google blog search”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “google blog search”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ThinkRank SEO – AI SEO Plugin for SEO & Google Search Console shows at wp.org #13 but places #18 on merit, a gap of 5 places. Its 20K+ installs carry it up the search order; its 4.9★ average from 37 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3,159) wp.org #2 wp.org ranks it 1 place below merit 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #3 wp.org ranks it 1 place below merit 3 Google for WooCommerce 800K+ · 2.7★ (269) wp.org #1 wp.org ranks it 2 places above merit 4 XML Sitemap Generator for Google 1M+ · 4.8★ (2,233) wp.org #4 5 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #5 ↑2 6 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #6 ↓1 7 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #7 ↓1 8 Ajax Search Lite – Live Search & Filter 70K+ · 4.8★ (266) wp.org #8 ↑1 9 Fonts Plugin | Google Fonts, Adobe Fonts & Upload Fonts 200K+ · 5.0★ (1,221) wp.org #11 ↓1 wp.org ranks it 2 places below merit 10 Easy Google Maps by Supsystic – Custom Markers, Clustering & Map Themes 20K+ · 4.6★ (251) wp.org #10 ↑1 11 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #14 ↑8 wp.org ranks it 3 places below merit 12 GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) wp.org #9 ↓1 wp.org ranks it 3 places above merit 13 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #16 ↓2 wp.org ranks it 3 places below merit 14 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #15 ↑1 wp.org ranks it 1 place below merit 15 WooCommerce 7M+ · 4.5★ (4,835) wp.org #18 ↓1 wp.org ranks it 3 places below merit 16 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #12 wp.org ranks it 4 places above merit 17 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147) wp.org #23 ↓2 wp.org ranks it 6 places below merit 18 ThinkRank SEO – AI SEO Plugin for SEO & Google Search Console 20K+ · 4.9★ (37) wp.org #13 wp.org ranks it 5 places above merit 19 Lara's Google Analytics (GA4) 8K+ · 4.7★ (122) wp.org #17 ↓2 wp.org ranks it 2 places above merit 20 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #24 wp.org ranks it 4 places below merit 21 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #21 ↓1 22 Search in Place 3K+ · 4.9★ (64) wp.org #19 ↓1 wp.org ranks it 3 places above merit 23 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #22 wp.org ranks it 1 place above merit 24 WP Blog Post Layouts 9K+ · 4.7★ (83) wp.org #20 ↓1 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.