Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “heads up bar”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “heads up bar”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Browser Theme Color – Address Bar Color & Dark Mode shows at wp.org #14 but places #24 on merit, a gap of 10 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1,199) wp.org #1 ↑1 2 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #2 ↓1 3 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1,564) wp.org #3 4 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #4 5 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #6 ↓2 wp.org ranks it 1 place below merit 6 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #5 ↑1 wp.org ranks it 1 place above merit 7 Header Footer Code Manager 600K+ · 4.9★ (309) wp.org #7 8 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #8 ↓3 9 Max Mega Menu 300K+ · 4.8★ (883) wp.org #10 ↓1 wp.org ranks it 1 place below merit 10 Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ · 4.2★ (519) wp.org #9 ↓1 wp.org ranks it 1 place above merit 11 NotificationX – FOMO, Live Sales Notification, WooCommerce Sales Popup, GDPR, Social Proof, Announcement Banner & Floating Notification Bar 30K+ · 4.8★ (230) wp.org #11 ↓1 12 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #12 ↑5 13 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #19 wp.org ranks it 6 places below merit 14 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #18 ↑3 wp.org ranks it 4 places below merit 15 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #20 ↓5 wp.org ranks it 5 places below merit 16 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #16 ↓5 17 Clearfy Cache – WordPress optimization plugin, Minify HTML, CSS & JS, Defer 40K+ · 4.7★ (339) wp.org #24 ↓1 wp.org ranks it 7 places below merit 18 Unbloater 5K+ · 5.0★ (17) wp.org #13 ↓1 wp.org ranks it 5 places above merit 19 Machete 6K+ · 5.0★ (52) wp.org #21 ↓3 wp.org ranks it 2 places below merit 20 Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (54) wp.org #23 ↓1 wp.org ranks it 3 places below merit 21 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #17 ↓1 wp.org ranks it 4 places above merit 22 WPMasterToolKit (WPMTK) – All in one plugin 5K+ · 5.0★ (28) wp.org #22 ↓3 23 Caddy – WooCommerce Side Cart & Free Shipping Bar 3K+ · 3.9★ (20) wp.org #15 ↓2 wp.org ranks it 8 places above merit 24 Browser Theme Color – Address Bar Color & Dark Mode 2K+ · 5.0★ (1) wp.org #14 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.