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wp.org search vs our merit ranking: “home badges”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “home badges”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MLSImport: IDX Plugin & MLS Plugin for Real Estate Listings shows at wp.org #12 but places #22 on merit, a gap of 10 places. Its 5K+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

3CX Free Live Chat, Calls & Messaging places #12 on merit, 4.6★ from 820 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Widgets for Google Reviews 1M+ · 4.9★ (2668) wp.org #2 ↓1 1 too low 2 Product Badge, Label, Countdown Timer for WooCommerce – Sale Booster 5K+ · 4.8★ (30) wp.org #1 ↑1 1 too high 3 GamiPress – Gamification plugin to reward points, badges & ranks in WordPress, now with AI 10K+ · 4.9★ (493) wp.org #4 1 too low 4 Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ · 5.0★ (64) wp.org #3 1 too high 5 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #5 6 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #6 ↑1 7 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #8 ↑1 1 too low 8 WP Store Locator 40K+ · 4.8★ (312) wp.org #10 2 too low 9 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #7 ↓1 2 too high 10 Booking for Appointments and Events Calendar – Amelia 90K+ · 4.6★ (793) wp.org #15 5 too low 11 Advanced Woo Search – Product Search for WooCommerce 60K+ · 4.8★ (248) wp.org #17 6 too low 12 3CX Free Live Chat, Calls & Messaging 100K+ · 4.6★ (820) wp.org #21 ↑1 9 too low 13 ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin 80K+ · 4.5★ (278) wp.org #18 5 too low 14 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #14 ↓1 15 Page Builder: Pagelayer – Drag and Drop website builder 400K+ · 3.9★ (104) wp.org #13 ↑1 2 too high 16 FluentCart – Online Store Builder & eCommerce Checkout 9K+ · 4.5★ (47) wp.org #23 7 too low 17 Pinterest for WooCommerce 200K+ · 2.3★ (68) wp.org #9 ↓1 8 too high 18 VK Blocks 100K+ · 4.8★ (6) wp.org #11 7 too high 19 Easy Accordion Block – Accordion, FAQ & Collapsible Content for the Block Editor 7K+ · 4.4★ (16) wp.org #22 ↓1 3 too low 20 Web Directory plugin Free – AI powered 300+ · 4.1★ (20) wp.org #24 4 too low 21 Add as Preferred Source on Google 900+ · 5.0★ (5) wp.org #16 5 too high 22 MLSImport: IDX Plugin & MLS Plugin for Real Estate Listings 5K+ · 4.2★ (5) wp.org #12 10 too high 23 UnoDock – Mobile Bottom Navigation 700+ · 5.0★ (4) wp.org #20 3 too high 24 Accessible Carousel & Slider – WCAG AA Compliant Slideshow 500+ · 5.0★ (3) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.