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wp.org search vs our merit ranking: “icons socials”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “icons socials”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

The Icon Block shows at wp.org #12 but places #19 on merit, a gap of 7 places. Its 40K+ installs carry it up the search order; its 5.0★ average from 29 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Nextend Social Login and Register places #12 on merit, 4.9★ from 447 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ · 4.9★ (851) wp.org #1 2 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5333) wp.org #4 2 too low 3 Simple Social Icons 100K+ · 4.3★ (92) wp.org #2 1 too high 4 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1911) wp.org #6 2 too low 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #7 2 too low 6 Skyboot Custom Icons for Elementor – Elementor Icons library – 14300+ Icons 200K+ · 5.0★ (22) wp.org #3 3 too high 7 Easy Social Icons 20K+ · 4.4★ (84) wp.org #5 2 too high 8 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #9 1 too low 9 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #8 1 too high 10 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #11 1 too low 11 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #10 1 too high 12 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #16 4 too low 13 Social Feed Gallery 80K+ · 4.5★ (303) wp.org #15 2 too low 14 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #19 5 too low 15 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1245) wp.org #23 8 too low 16 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #22 6 too low 17 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #24 7 too low 18 Fuse Social Icons 10K+ · 4.6★ (58) wp.org #13 5 too high 19 The Icon Block 40K+ · 5.0★ (29) wp.org #12 7 too high 20 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #14 6 too high 21 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #17 4 too high 22 Scriptless Social Sharing 10K+ · 5.0★ (70) wp.org #20 2 too high 23 Safelayout Elegant Icons – WordPress icons 700+ · 5.0★ (5) wp.org #18 5 too high 24 Mox Icons – Icon Pack for Elementor 1K+ · 5.0★ (2) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.