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wp.org search vs our merit ranking: “keyword tracking”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “keyword tracking”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20. 6 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Repoevo – Plugin Analytics, Keyword Tracking & Competitor Monitoring shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #2 ↑1 3 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #3 ↓1 4 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322) wp.org #4 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #6 1 too low 6 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1267) wp.org #8 ↓1 2 too low 7 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #5 2 too high 8 Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ · 4.7★ (488) wp.org #9 1 too low 9 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #10 1 too low 10 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #7 ↑1 3 too high 11 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #12 ↑1 1 too low 12 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (517) wp.org #14 ↑4 2 too low 13 WP Armour – Honeypot Anti Spam 400K+ · 5.0★ (1471) wp.org #23 10 too low 14 Depicter — Popup & Slider Builder 70K+ · 4.6★ (235) wp.org #11 3 too high 15 Xagio SEO & AEO – AI SEO for Google Rankings & AI Visibility 10K+ · 4.9★ (51) wp.org #15 16 LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 400+ · 5.0★ (19) wp.org #16 17 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #24 ↓5 7 too low 18 CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) wp.org #20 ↑4 2 too low 19 Search Analytics for WP – Site Search Tracking 3K+ · 5.0★ (30) wp.org #17 2 too high 20 ThinkRank SEO – AI SEO Plugin for SEO & Google Search Console 20K+ · 4.9★ (36) wp.org #22 ↓10 2 too low 21 SilentShield – Captcha & Anti-Spam for WordPress (CF7, WPForms, Elementor, WooCommerce) 10K+ · 4.7★ (24) wp.org #19 2 too high 22 Trace My IP – Visitor IP Tracker, Stats Analytics & Page Views Counter with Email Alerts 1K+ · 4.5★ (21) wp.org #18 ↑2 4 too high 23 Repoevo – Plugin Analytics, Keyword Tracking & Competitor Monitoring 10+ · 5.0★ (1) wp.org #13 ↑1 10 too high 24 Eatransform Auto Keyword Linker 30+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.