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wp.org search vs our merit ranking: “live demo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “live demo”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

F

Ranked above its merit

FameTheme Demo Importer shows at wp.org #2 but places #19 on merit, a gap of 17 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

TranslatePress – Translate Multilingual sites with AI Translation places #12 on merit, 4.7★ from 1667 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #1 2 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #4 ↑3 2 too low 3 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #6 ↓2 3 too low 4 Rich Showcase for Google Reviews 100K+ · 4.9★ (1625) wp.org #10 ↑1 6 too low 5 Backup Migration 80K+ · 4.9★ (1338) wp.org #12 ↑1 7 too low 6 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #14 8 too low 7 Go Live Update Urls 90K+ · 4.5★ (59) wp.org #7 ↓1 8 Sticky Header Effects for Elementor 300K+ · 4.5★ (69) wp.org #8 9 Ajax Search Lite – Live Search & Filter 70K+ · 4.8★ (266) wp.org #13 ↑11 4 too low 10 Live Chat by Formilla – Real-time Chat & Chatbots Plugin 2K+ · 4.8★ (116) wp.org #11 ↓1 1 too low 11 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #16 ↑3 5 too low 12 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #23 ↓2 11 too low 13 Product Gallery Slider, Additional Variation Images, Product Video, Product Image Zoom and Lightbox for WooCommerce – Reno Product Gallery (formerly WooGallery) 20K+ · 4.9★ (162) wp.org #19 ↓2 6 too low 14 PiWeb Live sales notification for WooCommerce 40K+ · 4.1★ (29) wp.org #9 5 too high 15 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #21 6 too low 16 Live Summary for Gravity Forms 1K+ · 5.0★ (18) wp.org #15 ↓3 1 too high 17 Rara One Click Demo Import 20K+ · 2.7★ (7) wp.org #3 14 too high 18 WPC Smart Quick View for WooCommerce 80K+ · 4.9★ (31) wp.org #22 ↓2 4 too low 19 F FameTheme Demo Importer 30K+ · 5.0★ (1) wp.org #2 17 too high 20 Animated Live Wall Gallery 1K+ · 4.4★ (14) wp.org #17 ↓2 3 too high 21 Easy Demo Importer – A Modern One-Click Demo Import Solution 2K+ · 5.0★ (2) wp.org #5 16 too high 22 HelpCrunch – Live Chat, Chatbot & Knowledge Base for Customer Service 2K+ · 5.0★ (6) wp.org #18 ↓2 4 too high 23 FrontEdit – Live Frontend Block Editor 2K+ · 5.0★ (2) wp.org #20 ↓2 3 too high 24 TS Demo Importer 80+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.