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wp.org search vs our merit ranking: “logo maker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “logo maker”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Music Smartlink Maker & Concerts shows at wp.org #9 but places #24 on merit, a gap of 15 places. Its 50+ installs carry it up the search order; its 3.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Uncanny Automator – AI + Automation for WordPress | AI Agent, AI Page Builder, Free AI Usage Included places #9 on merit, 4.9★ from 157 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4514) wp.org #1 2 Survey Maker by AYS 5K+ · 4.8★ (79) wp.org #2 3 Divi Carousel Lite – Make Carousels for Divi 5 30K+ · 4.8★ (146) wp.org #7 4 too low 4 Poll Maker by AYS – Versus Polls, Anonymous Polls, Image Polls 6K+ · 4.4★ (91) wp.org #5 1 too low 5 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #10 ↓1 5 too low 6 Custom Site Logo 1K+ · 4.7★ (9) wp.org #3 3 too high 7 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #13 ↑1 6 too low 8 WPSSO Core – Complete Schema Markup and Meta Tags 4K+ · 4.6★ (306) wp.org #17 ↓1 9 too low 9 Uncanny Automator – AI + Automation for WordPress | AI Agent, AI Page Builder, Free AI Usage Included 40K+ · 4.9★ (157) wp.org #23 14 too low 10 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #20 10 too low 11 WPVR – 360 Panorama viewer and Virtual Tour Builder for WordPress 10K+ · 4.7★ (133) wp.org #24 ↓3 13 too low 12 MainWP Key Maker 3K+ · 4.2★ (5) wp.org #4 8 too high 13 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #11 2 too high 14 Logo or Image Replace by mycore.global 300+ · 4.7★ (3) wp.org #6 8 too high 15 V-Rated OpenGraph Maker 20+ · 5.0★ (4) wp.org #8 ↑2 7 too high 16 Hide Admin Bar Based on User Roles – Disable the WordPress Toolbar by Role or Capability 20K+ · 3.9★ (20) wp.org #16 ↓1 17 UpdraftCentral Dashboard 5K+ · 4.5★ (22) wp.org #22 5 too low 18 Riddle Quiz Maker – easily add quizzes with unlimited lead generation to your site 200+ · 4.6★ (9) wp.org #14 ↓1 4 too high 19 Featured Image Pro Post Grid 900+ · 5.0★ (3) wp.org #12 7 too high 20 Project Pages – Portfolio Template, Portfolio Maker, Work Context Explorer! 30+ · 5.0★ (4) wp.org #18 ↓1 2 too high 21 PressPrimer Quiz – AI Quiz Maker, Exam Builder & LMS Assessment Plugin 200+ · 5.0★ (4) wp.org #19 2 too high 22 Acadlix LMS – AI Quiz Maker, Online Exam & Course Plugin for WordPress 40+ · 5.0★ (3) wp.org #15 ↑3 7 too high 23 Mortar for Bricks Builder 300+ · 5.0★ (3) wp.org #21 ↑3 2 too high 24 Music Smartlink Maker & Concerts 50+ · 3.0★ (1) wp.org #9 ↓1 15 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.