wp.org search vs our merit ranking: “logo wordpress plugin”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “logo wordpress plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
WBD Logo Carousel For Gutenberg shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 600+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
SEOPress – AI SEO Plugin & On-site SEO places #11 on merit, 4.8★ from 1267 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.
Logo Slider – Logo Showcase, Logo Carousel, Logo Gallery and Client Logo Presentation 30K+ · 4.7★ (252)
wp.org #1 ↑1 2 
Translate WordPress with GTranslate 900K+ · 4.9★ (4962)
wp.org #2 ↑1 3 
BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323)
wp.org #3 ↑1 4 
Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162)
wp.org #4 ↑1 5 
Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859)
wp.org #7 ↑1 2 too low 6 
Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281)
wp.org #8 ↑3 2 too low 7 
Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61)
wp.org #5 ↑1 2 too high 8 
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410)
wp.org #11 ↑1 3 too low 9 
My WordPress Login Logo 10K+ · 4.9★ (12) thin reviews
wp.org #6 ↑1 3 too high 10 
LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597)
wp.org #17 7 too low 11 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1267)
wp.org #22 11 too low 12 
Logo Showcase Ultimate – Logo Carousel, Logo Slider & Logo Grid 2K+ · 4.7★ (27)
wp.org #9 3 too high 13 
Logo Showcase – Responsive Logo Carousel, Logo Slider & Logo Grid 5K+ · 4.6★ (10) thin reviews
wp.org #10 3 too high 14 
SMNTCS Custom Logo Link 2K+ · 5.0★ (12) thin reviews
wp.org #14 15 
Logo Slider and Showcase 7K+ · 3.9★ (17) thin reviews
wp.org #13 ↑2 2 too high 16 
Custom Site Logo 1K+ · 4.7★ (9) thin reviews
wp.org #16 ↑1 17 
Change WordPress Admin Logo 400+ · 5.0★ (8) thin reviews
wp.org #20 3 too low 18 
Logo Showcase – Logo Slider, Carousel & Sponsors Gallery 900+ · 4.2★ (10) thin reviews
wp.org #18 19 
WEN Logo Slider 1K+ · 4.4★ (10) thin reviews
wp.org #19 20 
Logo Showcase with Logo Carousel, Logo Slider & Logo Grid 200+ · 5.0★ (6) thin reviews
wp.org #23 ↓1 3 too low 21 
Awesome Logo Carousel Block 4K+ · 4.2★ (5) thin reviews
wp.org #15 ↑1 6 too high 22 
Logo Showcase – Carousel, Slider, Grid & List for WordPress 400+ · 4.5★ (6) thin reviews
wp.org #24 ↓1 2 too low 23 WBD Logo Carousel For Gutenberg 600+ · 5.0★ (2) thin reviews
wp.org #12 ↑1 11 too high 24 
Remove Admin Bar logo 1K+ · 5.0★ (2) thin reviews
wp.org #21 3 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.