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wp.org search vs our merit ranking: “lucky wheel”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “lucky wheel”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Spin Wheel – Interactive spinning wheel that offers coupons shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 400+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CURCY – Multi Currency for WooCommerce places #6 on merit, 4.3★ from 227 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Lucky Wheel for WooCommerce – Spin a Sale 1K+ · 4.5★ (19) wp.org #1 2 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #6 ↑5 4 too low 3 Faview – Virtual Reviews for WooCommerce 6K+ · 4.6★ (54) wp.org #4 ↑1 1 too low 4 EXMAGE – WordPress Image Links 5K+ · 5.0★ (33) wp.org #5 ↑1 1 too low 5 Lucky Wheel Giveaway 400+ · 3.9★ (8) wp.org #2 3 too high 6 CURCY – Multi Currency for WooCommerce 20K+ · 4.3★ (227) wp.org #11 ↑3 5 too low 7 Thanko Thank You Page Customizer for WooCommerce 3K+ · 4.5★ (37) wp.org #7 ↓3 8 AI Popup Builder & Popup Maker by OptiMonk 3K+ · 4.7★ (98) wp.org #10 2 too low 9 Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) wp.org #14 ↑1 5 too low 10 Bulky – Bulk Edit Products for WooCommerce 10K+ · 4.6★ (53) wp.org #12 ↑1 2 too low 11 EU Cookies Bar for WordPress 9K+ · 4.8★ (26) wp.org #9 2 too high 12 Choosly – Product Variations Swatches for WooCommerce 10K+ · 4.7★ (76) wp.org #15 ↑1 3 too low 13 Smartarget Lucky Wheel 100+ · 4.7★ (3) wp.org #3 10 too high 14 Trakoo – Orders Tracking for WooCommerce 10K+ · 4.5★ (58) wp.org #16 ↑1 2 too low 15 Notivo Notification for WooCommerce 5K+ · 4.3★ (80) wp.org #17 ↑2 2 too low 16 S2W – Import Shopify to WooCommerce 3K+ · 4.7★ (42) wp.org #21 ↑1 5 too low 17 Sizor Product Size Chart For WooCommerce 6K+ · 4.3★ (32) wp.org #18 ↓1 1 too low 18 Countix Sales Countdown Timer 5K+ · 4.4★ (26) wp.org #22 4 too low 19 PRENA – Product Pre-Orders for WooCommerce 2K+ · 4.7★ (12) wp.org #20 ↓1 1 too low 20 WinRocket Raffle and Giveaway Campaigns for WooCommerce 200+ · 5.0★ (12) wp.org #23 3 too low 21 Spin Wheel – Interactive spinning wheel that offers coupons 400+ · 0.0★ (0) wp.org #8 ↓5 13 too high 22 WebEquipe Spin & Win Wheel 60+ · 5.0★ (2) wp.org #13 ↓7 9 too high 23 Clear Autoptimize Cache Automatically 4K+ · 4.0★ (4) wp.org #19 4 too high 24 Spin Wheel – Lucky Wheel, Giveaway & Coupon Popup 30+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.