Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “mailing queue”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “mailing queue”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Mailer Dragon – Email Marketing Plugin for WordPress shows at wp.org #2 but places #10 on merit, a gap of 8 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MailPoet – Newsletters, Email Marketing, and Automation places #6 on merit, 4.4★ from 1435 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #1 2 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #3 1 too low 3 Newsletters 2K+ · 4.7★ (246) wp.org #4 1 too low 4 WP Mailster 300+ · 4.9★ (32) wp.org #5 1 too low 5 WPBruiser Security – No CAPTCHA Anti-Spam & Login Protection 10K+ · 4.6★ (213) wp.org #10 5 too low 6 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #12 ↑1 6 too low 7 OttoKit: All-in-One Automation Platform 90K+ · 4.9★ (125) wp.org #11 4 too low 8 FluentCommunity – Ultra-Fast High-Performance Social Network, Community, LMS & Online Courses 8K+ · 4.8★ (96) wp.org #13 ↓1 5 too low 9 Email Tracker 800+ · 4.4★ (21) wp.org #14 5 too low 10 Mailer Dragon – Email Marketing Plugin for WordPress 200+ · 5.0★ (1) wp.org #2 8 too high 11 My Newsletter 10+ · 5.0★ (3) wp.org #7 ↑1 4 too high 12 Sender by BestWebSoft 70+ · 4.1★ (9) wp.org #15 3 too low 13 Benchmark Email Lite 1K+ · 4.0★ (3) wp.org #6 7 too high 14 Mailing Manager – PN 10+ · 0.0★ (0) wp.org #8 ↓1 6 too high 15 M+M Mailing — · 0.0★ (0) wp.org #9 6 too high 16 Waitlist – Back in Stock for WooCommerce — · 5.0★ (2) wp.org #17 1 too low 17 MailNiaga SMTP 10+ · 0.0★ (0) wp.org #19 2 too low 18 Pexally Email Campaigns — · 5.0★ (1) wp.org #16 2 too high 19 CN Blog Mailer — · 0.0★ (0) wp.org #22 ↓1 3 too low 20 KozzMail — · 0.0★ (0) wp.org #23 ↓1 3 too low 21 Optcatch – Lead Capture, Email Campaigns & Newsletter for Any Form — · 5.0★ (1) wp.org #18 3 too high 22 Australcode Email Marketing — · 0.0★ (0) wp.org #24 ↓1 2 too low 23 Kibi Forms – Contact Form Builder & Lead Inbox — · 5.0★ (1) wp.org #20 ↓2 3 too high 24 Sync Engine for Intercom – Sync Users, Orders & Events 60+ · 5.0★ (1) wp.org #21 ↓1 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.