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wp.org search vs our merit ranking: “manage complaints”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “manage complaints”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot shows at wp.org #10 but places #22 on merit, a gap of 12 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ultimate Blocks – 25+ Gutenberg Blocks for Block Editor places #9 on merit, 4.9★ from 729 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #1 2 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #2 3 Uncanny Automator – Claude & ChatGPT MCP Server with MCP for AI Automation 40K+ · 4.9★ (157) wp.org #4 1 too low 4 Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184) wp.org #5 1 too low 5 Return Refund and Exchange For WooCommerce 4K+ · 4.7★ (124) wp.org #9 4 too low 6 Payment forms, Buy now buttons, and Invoicing System | GetPaid 5K+ · 4.5★ (46) wp.org #7 ↓1 1 too low 7 Easyship WooCommerce Shipping Rates 2K+ · 4.2★ (54) wp.org #8 1 too low 8 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #20 12 too low 9 Ultimate Blocks – 25+ Gutenberg Blocks for Block Editor 50K+ · 4.9★ (729) wp.org #24 ↓1 15 too low 10 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 40K+ · 5.0★ (23) wp.org #12 2 too low 11 Zakeke Interactive Product Designer for WooCommerce 1K+ · 4.7★ (131) wp.org #18 7 too low 12 Live Chat by Formilla – Real-time Chat & Chatbots Plugin 2K+ · 4.8★ (116) wp.org #22 10 too low 13 Flexible Refund for WooCommerce – EU One Click Return 2K+ · 4.0★ (4) wp.org #3 10 too high 14 Simple Commenter – Website Feedback tool 200+ · 5.0★ (13) wp.org #11 3 too high 15 YITH PayPal Express Checkout for WooCommerce 1K+ · 4.4★ (7) wp.org #6 ↑1 9 too high 16 Advanced coupon for WooCommerce 800+ · 5.0★ (19) wp.org #14 2 too high 17 Ultimate Reviews 400+ · 4.1★ (60) wp.org #16 1 too high 18 Polski for WooCommerce 60+ · 4.8★ (10) wp.org #17 ↓2 1 too high 19 OrganicStack Publisher 70+ · 5.0★ (3) wp.org #13 6 too high 20 TRUENDO | GDPR Compliant Cookie Manager 600+ · 4.3★ (6) wp.org #21 1 too low 21 TradeSafe Payment Gateway for WooCommerce 30+ · 5.0★ (2) wp.org #15 ↑2 6 too high 22 AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot 2K+ · 5.0★ (1) wp.org #10 12 too high 23 Libro de Reclamaciones para Perú 200+ · 0.0★ (0) wp.org #19 4 too high 24 Formulario para Libro de Reclamaciones en Perú 40+ · 0.0★ (0) wp.org #23 ↑1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.