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wp.org search vs our merit ranking: “mats”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “mats”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AIO Tools (All in One Tools) shows at wp.org #11 but places #20 on merit, a gap of 9 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress places #7 on merit, 4.7★ from 370 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #1 2 Two Factor Authentication 20K+ · 4.4★ (77) wp.org #4 2 too low 3 Social Share Buttons 1K+ · 4.8★ (28) wp.org #3 4 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #6 2 too low 5 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #5 6 Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ · 4.2★ (519) wp.org #8 2 too low 7 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #14 7 too low 8 PAY by square pre WooCommerce 500+ · 5.0★ (3) wp.org #2 6 too high 9 Icegram Collect – Easy Contact Form, Subscription Form & Lead Collection Plugin for WordPress 2K+ · 4.7★ (30) wp.org #13 4 too low 10 VietQR 4K+ · 5.0★ (4) wp.org #9 ↑1 1 too high 11 Convertful – Your Ultimate On-Site Conversion Tool 3K+ · 4.3★ (6) wp.org #10 ↓1 1 too high 12 WPC Product Quantity for WooCommerce 2K+ · 4.0★ (15) wp.org #16 4 too low 13 SePay Gateway 2K+ · 5.0★ (2) wp.org #7 6 too high 14 Instant Popup Builder – Popup Maker for Videos, Forms, Offers, Announcements, Galleries & Exit Intent 100+ · 5.0★ (5) wp.org #21 7 too low 15 Popcustoms – Print on demand & dropshipping, Free Personalizer 100+ · 4.4★ (5) wp.org #17 2 too low 16 payOS 400+ · 5.0★ (2) wp.org #12 4 too high 17 Nút Bấm Liên Hệ Dibrother 1K+ · 5.0★ (2) wp.org #15 2 too high 18 Spotrebiteľské práva pre WooCommerce 300+ · 5.0★ (2) wp.org #18 19 SGDIEN Contact Footer 40+ · 5.0★ (2) wp.org #23 ↓1 4 too low 20 AIO Tools (All in One Tools) 100+ · 5.0★ (1) wp.org #11 9 too high 21 LearnPress – Sepay Payment 100+ · 0.0★ (0) wp.org #19 2 too high 22 Casso Flow – Tự động xác nhận thanh toán chuyển khoản ngân hàng 200+ · 5.0★ (1) wp.org #20 2 too high 23 AFB – Auto Form Builder: Drag & Drop Contact Forms, Multi-Step Forms, Conditional Logic & AI 200+ · 5.0★ (1) wp.org #22 ↑1 1 too high 24 MAT Firewall 10+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.