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wp.org search vs our merit ranking: “menu in page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “menu in page”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Menu In Post shows at wp.org #6 but places #17 on merit, a gap of 11 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,233) wp.org #2 3 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #3 ↑10 4 Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ · 4.9★ (851) wp.org #7 ↑3 wp.org ranks it 3 places below merit 5 Duplicate Page 3M+ · 4.8★ (467) wp.org #5 ↓1 6 Admin Menu Tree Page View 10K+ · 4.6★ (48) wp.org #4 ↓1 wp.org ranks it 2 places above merit 7 Max Mega Menu 300K+ · 4.8★ (883) wp.org #8 wp.org ranks it 1 place below merit 8 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #9 ↓4 wp.org ranks it 1 place below merit 9 Nav Menu Roles 70K+ · 4.9★ (219) wp.org #10 wp.org ranks it 1 place below merit 10 WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ · 4.7★ (256) wp.org #11 ↓4 wp.org ranks it 1 place below merit 11 Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (576) wp.org #13 ↓4 wp.org ranks it 2 places below merit 12 Under Construction 600K+ · 4.8★ (1,285) wp.org #14 ↓3 wp.org ranks it 2 places below merit 13 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,677) wp.org #15 ↑3 wp.org ranks it 2 places below merit 14 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #12 wp.org ranks it 2 places above merit 15 Sticky Menu & Sticky Header 90K+ · 4.7★ (763) wp.org #19 ↓7 wp.org ranks it 4 places below merit 16 Page scroll to id 100K+ · 4.9★ (225) wp.org #17 ↓2 wp.org ranks it 1 place below merit 17 Menu In Post 2K+ · 5.0★ (8) wp.org #6 wp.org ranks it 11 places above merit 18 WP Responsive Menu 30K+ · 4.3★ (100) wp.org #16 ↓2 wp.org ranks it 2 places above merit 19 Simple Page Ordering 100K+ · 4.7★ (131) wp.org #20 ↓4 wp.org ranks it 1 place below merit 20 WP Menu Icons 20K+ · 4.9★ (139) wp.org #24 wp.org ranks it 4 places below merit 21 Float menu – awesome floating side menu 30K+ · 4.4★ (41) wp.org #21 ↓4 22 WP Duplicate Page 60K+ · 4.2★ (16) wp.org #22 23 Ollie Menu Designer 6K+ · 5.0★ (8) wp.org #23 24 Page Visits Counter – Lite 5K+ · 4.0★ (7) wp.org #18 ↑2 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.