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← Rankings

wp.org search vs our merit ranking: “meta information”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “meta information”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Meta pixel for WordPress shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 400K+ installs carry it up the search order; its 2.7★ average from 164 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce places #11 on merit, 4.7★ from 1072 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Meta Box – A Framework for Dynamic Websites 500K+ · 4.8★ (165) wp.org #1 2 W WP Meta and Date Remover 80K+ · 4.2★ (71) wp.org #2 3 Meta Tag Manager 70K+ · 4.8★ (84) wp.org #3 4 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #8 4 too low 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #7 2 too low 6 Import and export users and customers 70K+ · 4.7★ (259) wp.org #6 7 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #9 2 too low 8 Head Meta Data 10K+ · 4.8★ (19) wp.org #4 ↑1 4 too high 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 2 too low 10 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #16 ↑5 6 too low 11 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #19 ↑1 8 too low 12 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #18 ↓1 6 too low 13 WPSSO Core – Complete Schema Markup and Meta Tags 4K+ · 4.6★ (306) wp.org #15 ↑3 2 too low 14 The SEO Framework – Fast, Automated, Effortless. 200K+ · 4.9★ (380) wp.org #20 ↑2 6 too low 15 Meta for WooCommerce 400K+ · 2.1★ (481) wp.org #5 ↓1 10 too high 16 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #21 5 too low 17 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (51) wp.org #13 4 too high 18 FakerPress 10K+ · 4.9★ (205) wp.org #22 ↑1 4 too low 19 MDTF – Meta Data and Taxonomies Filter 900+ · 4.5★ (28) wp.org #12 7 too high 20 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #23 3 too low 21 Meta Generator and Version Info Remover 10K+ · 5.0★ (28) wp.org #17 ↑2 4 too high 22 GenerateBlocks 200K+ · 4.9★ (122) wp.org #24 2 too low 23 Meta pixel for WordPress 400K+ · 2.7★ (164) wp.org #10 13 too high 24 Auto SEO META keywords (META tags keywords) optimization + WooCommerce 500+ · 3.0★ (2) wp.org #14 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.