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wp.org search vs our merit ranking: “missing purchased”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “missing purchased”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Email Deliverability – SMTP Replacement, Email API Deliverability & Email Log shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 200K+ installs carry it up the search order; its 2.5★ average from 17 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce places #10 on merit, 5.0★ from 346 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #2 1 too low 2 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #3 ↑2 1 too low 3 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #4 1 too low 4 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (995) wp.org #5 ↑1 1 too low 5 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #6 ↑1 1 too low 6 FG Joomla to WordPress 7K+ · 4.7★ (336) wp.org #8 ↑3 2 too low 7 D Display Order Details 300+ · 5.0★ (3) wp.org #1 6 too high 8 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #9 ↓1 1 too low 9 wpForo Forum 20K+ · 4.7★ (390) wp.org #17 8 too low 10 FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ · 5.0★ (346) wp.org #23 ↑1 13 too low 11 Pay For Post with WooCommerce 1K+ · 4.7★ (53) wp.org #12 ↑2 1 too low 12 Web Accessibility (formally known as Ally) – WCAG Scanning, Guided Fixes, Usability Widget 500K+ · 2.9★ (163) wp.org #7 ↑2 5 too high 13 PDF Builder for WooCommerce. Create invoices,packing slips and more 2K+ · 4.7★ (145) wp.org #18 ↑1 5 too low 14 FG Drupal to WordPress 700+ · 4.6★ (111) wp.org #16 ↑2 2 too low 15 ProveSource Social Proof 2K+ · 4.8★ (72) wp.org #20 ↑1 5 too low 16 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #21 ↑1 5 too low 17 Payment forms, Buy now buttons, and Invoicing System | GetPaid 5K+ · 4.5★ (46) wp.org #19 ↑1 2 too low 18 Restrict – membership, site, content and user access restrictions for WordPress 2K+ · 4.2★ (25) wp.org #13 ↑2 5 too high 19 Create 6K+ · 4.3★ (25) wp.org #15 ↑2 4 too high 20 AyeCode Connect 10K+ · 5.0★ (4) wp.org #11 ↑2 9 too high 21 Email Deliverability – SMTP Replacement, Email API Deliverability & Email Log 200K+ · 2.5★ (17) wp.org #10 ↑2 11 too high 22 Klaviyo 100K+ · 2.8★ (24) wp.org #24 2 too low 23 Postcodes4U Address Finder 300+ · 4.0★ (4) wp.org #22 ↑1 1 too high 24 Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ · 1.7★ (81) wp.org #14 ↑2 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.