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wp.org search vs our merit ranking: “modify template files”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “modify template files”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 10K+ installs carry it up the search order; its 4.3★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #8 on merit, 4.8★ from 1539 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 User Private Files – Secure File Sharing and Client Portal Plugin 1K+ · 4.4★ (57) wp.org #1 ↑1 2 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865) wp.org #3 1 too low 3 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #4 1 too low 4 Media Library Assistant 70K+ · 4.8★ (202) wp.org #5 1 too low 5 Custom Field Template 30K+ · 4.0★ (24) wp.org #2 ↓1 3 too high 6 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #7 ↓1 1 too low 7 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #6 ↑1 1 too high 8 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #12 ↓1 4 too low 9 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #8 1 too high 10 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (201) wp.org #10 ↓1 11 Event Organiser 20K+ · 4.6★ (140) wp.org #9 ↑10 2 too high 12 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #13 ↓1 1 too low 13 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (996) wp.org #16 ↓2 3 too low 14 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #17 3 too low 15 Import and export users and customers 70K+ · 4.7★ (259) wp.org #18 ↑2 3 too low 16 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #24 ↓8 8 too low 17 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #15 2 too high 18 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #22 ↓9 4 too low 19 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #14 ↓4 5 too high 20 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #23 ↓2 3 too low 21 Advanced iFrame 40K+ · 4.4★ (54) wp.org #19 ↓2 2 too high 22 Bootstrap Blocks 10K+ · 5.0★ (28) wp.org #20 ↓5 2 too high 23 Remove "Powered by WordPress" 20K+ · 4.4★ (21) wp.org #21 ↓3 2 too high 24 TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog 10K+ · 4.3★ (6) wp.org #11 ↑11 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.