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wp.org search vs our merit ranking: “money button”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “money button”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Razorpay Payment Button Plugin shows at wp.org #4 but places #18 on merit, a gap of 14 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Admin and Site Enhancements (ASE) places #11 on merit, 5.0★ from 423 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 1 too low 2 WP ULike – Like Buttons, Voting & Engagement Analytics 60K+ · 4.8★ (283) wp.org #5 3 too low 3 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #7 ↑1 4 too low 4 WooCommerce PayPal Payments 800K+ · 2.9★ (584) wp.org #3 ↑3 1 too high 5 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #6 ↓3 1 too low 6 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #11 ↓1 5 too low 7 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #12 ↑1 5 too low 8 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #16 8 too low 9 Easy PayPal & Stripe Buy Now Button 10K+ · 4.5★ (24) wp.org #8 ↓1 1 too high 10 WP Store Locator 40K+ · 4.8★ (312) wp.org #22 ↓2 12 too low 11 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #24 13 too low 12 Redirection 2M+ · 4.4★ (703) wp.org #19 ↓2 7 too low 13 Ko-fi Button 5K+ · 5.0★ (1) wp.org #1 12 too high 14 Direct Payments for WooCommerce – Bank Transfer, Mobile Money, Crypto and Peer-to-Peer (P2P) Payments 800+ · 5.0★ (10) wp.org #10 ↑1 4 too high 15 Payment forms, Buy now buttons, and Invoicing System | GetPaid 5K+ · 4.5★ (46) wp.org #20 ↑2 5 too low 16 Pay with Vipps and MobilePay for WooCommerce 5K+ · 4.8★ (13) wp.org #15 1 too high 17 Quick PayPal Payments: Payment Button & Form 1K+ · 4.4★ (32) wp.org #21 4 too low 18 Razorpay Payment Button Plugin 2K+ · 5.0★ (2) wp.org #4 14 too high 19 Superb Social Media Share Buttons and Follow Buttons 6K+ · 4.4★ (11) wp.org #14 5 too high 20 Coupon & Discount Code Reveal Button 1K+ · 5.0★ (4) wp.org #9 11 too high 21 MWW Disclaimer Buttons 400+ · 5.0★ (4) wp.org #18 3 too high 22 PayPal Payment Buttons 500+ · 5.0★ (3) wp.org #17 ↑2 5 too high 23 Chat Floating Button BY XD 400+ · 0.0★ (0) wp.org #13 ↓1 10 too high 24 Finachub Mobile Money Checkout for WooCommerce (M-Pesa, Airtel, MTN) 200+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.