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wp.org search vs our merit ranking: “moosend”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “moosend”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Moosend Website Connector shows at wp.org #2 but places #17 on merit, a gap of 15 places. Its 1K+ installs carry it up the search order; its 3.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation places #10 on merit, 4.9★ from 160 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Connect Contact Form 7 to Mailchimp, Brevo, MailerLite, Klaviyo, GetResponse, EmailOctopus, Campaign Monitor & Moosend 40K+ · 4.3★ (190) wp.org #1 2 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #3 1 too low 3 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #5 2 too low 4 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #8 ↑3 4 too low 5 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #10 ↓1 5 too low 6 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #11 ↓1 5 too low 7 WS Form LITE – Drag & Drop Contact Form Builder 10K+ · 5.0★ (322) wp.org #12 5 too low 8 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #6 2 too high 9 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #9 ↓1 10 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #16 6 too low 11 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #17 6 too low 12 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #7 5 too high 13 Quill Forms | Conversational Multi Step Forms, Surveys & quizzes 3K+ · 4.8★ (44) wp.org #15 ↓1 2 too low 14 HT Contact Form – Drag & Drop Form Builder for WordPress 10K+ · 4.2★ (5) wp.org #4 10 too high 15 Bit Flows: AI Agent Automation & Integrations for Forms, CRM, eCommerce, Google Sheets, and More 1K+ · 4.9★ (64) wp.org #20 5 too low 16 Giveaways and Contests by RafflePress – Get More Website Traffic, Email Subscribers, and Social Followers 20K+ · 3.9★ (43) wp.org #13 3 too high 17 Moosend Website Connector 1K+ · 3.0★ (4) wp.org #2 15 too high 18 Hash Form – Drag & Drop Form Builder 3K+ · 5.0★ (2) wp.org #18 19 SendForce Mail SMTP Relay – SMTP and Email API 10+ · 5.0★ (2) wp.org #22 ↓1 3 too low 20 ClickSyncr for Moosend – Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Fluent Forms, Formidable & Forminator — · 0.0★ (0) wp.org #19 1 too high 21 ComboBlocks — Block Library & Page Builder 100+ · 0.0★ (0) wp.org #21 ↑1 22 Integrazo Automator – Send Form & WooCommerce Data to CRM & Marketing Tools 100+ · 3.0★ (2) wp.org #14 ↑1 8 too high 23 Forminix – Drag & Drop Contact Form Builder for WordPress 100+ · 5.0★ (1) wp.org #23 24 GoZen Engage 10+ · 1.0★ (1) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.