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wp.org search vs our merit ranking: “most popular post”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “most popular post”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Most And Least Read Posts Widget shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 900+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Popular Posts 100K+ · 4.5★ (249) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #3 4 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #4 5 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #5 ↑1 6 Post Views Counter 100K+ · 4.9★ (1,238) wp.org #8 ↑8 wp.org ranks it 2 places below merit 7 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4,625) wp.org #9 wp.org ranks it 2 places below merit 8 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4,342) wp.org #10 ↓2 wp.org ranks it 2 places below merit 9 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #6 ↑1 wp.org ranks it 3 places above merit 10 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #13 ↑1 wp.org ranks it 3 places below merit 11 WebberZone Top 10 — Popular Posts 10K+ · 4.6★ (102) wp.org #7 ↓2 wp.org ranks it 4 places above merit 12 WooCommerce 7M+ · 4.5★ (4,835) wp.org #11 ↓1 wp.org ranks it 1 place above merit 13 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1,072) wp.org #17 ↓4 wp.org ranks it 4 places below merit 14 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #18 ↑6 wp.org ranks it 4 places below merit 15 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #16 ↑1 wp.org ranks it 1 place below merit 16 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #15 ↓3 wp.org ranks it 1 place above merit 17 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (760) wp.org #14 ↑1 wp.org ranks it 3 places above merit 18 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1,919) wp.org #19 ↓1 wp.org ranks it 1 place below merit 19 Polylang 900K+ · 4.7★ (3,004) wp.org #20 ↑3 wp.org ranks it 1 place below merit 20 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #21 wp.org ranks it 1 place below merit 21 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3,159) wp.org #22 ↓3 wp.org ranks it 1 place below merit 22 Contextual Related Posts 50K+ · 4.8★ (201) wp.org #24 wp.org ranks it 2 places below merit 23 Most And Least Read Posts Widget 900+ · 5.0★ (6) wp.org #12 ↓1 wp.org ranks it 11 places above merit 24 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #23 ↓1 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.