Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “multiple site manager”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “multiple site manager”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FAZ Cookie Manager shows at wp.org #10 but places #19 on merit, a gap of 9 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 31 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ad Inserter – Ad Manager & AdSense Ads places #8 on merit, 4.9★ from 2433 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #1 2 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #2 3 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #3 4 File Manager 1M+ · 4.6★ (1492) wp.org #5 ↑1 1 too low 5 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #6 ↓1 1 too low 6 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #4 2 too high 7 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #9 2 too low 8 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #14 6 too low 9 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #13 ↓3 4 too low 10 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (250) wp.org #8 2 too high 11 MainWP Child – Securely Connects to the MainWP Dashboard to Manage Multiple Sites 700K+ · 5.0★ (71) wp.org #7 4 too high 12 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #12 ↑3 13 Permalink Manager Lite 100K+ · 4.8★ (176) wp.org #11 ↓2 2 too high 14 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #15 ↓2 1 too low 15 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #17 2 too low 16 Easy Updates Manager 300K+ · 4.8★ (726) wp.org #16 ↑1 17 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #22 5 too low 18 WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory 10K+ · 4.7★ (350) wp.org #19 ↓3 1 too low 19 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #10 ↑1 9 too high 20 File Manager 10K+ · 4.3★ (202) wp.org #18 ↑6 2 too high 21 My Calendar – Accessible Event Manager 20K+ · 4.7★ (159) wp.org #20 ↓8 1 too high 22 Meta Tag Manager 70K+ · 4.8★ (84) wp.org #21 ↓3 1 too high 23 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #23 ↓4 24 Affiliates Manager 8K+ · 4.1★ (61) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.