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wp.org search vs our merit ranking: “name of plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “name of plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPC Name Your Price for WooCommerce shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 6K+ installs carry it up the search order; its 4.4★ average from 19 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Members – Membership & User Role Editor Plugin places #7 on merit, 4.9★ from 1281 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #1 2 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #2 3 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #4 1 too low 4 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #6 2 too low 5 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187) wp.org #5 6 Download Plugin 60K+ · 4.5★ (27) wp.org #3 3 too high 7 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #11 4 too low 8 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #9 1 too low 9 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #12 3 too low 10 Name Directory 2K+ · 4.9★ (81) wp.org #8 2 too high 11 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #14 3 too low 12 Plugin Organizer 10K+ · 4.7★ (227) wp.org #13 1 too low 13 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #21 8 too low 14 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #10 4 too high 15 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #17 2 too low 16 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #15 1 too high 17 Payment Plugins for PayPal WooCommerce 80K+ · 4.8★ (127) wp.org #16 1 too high 18 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #23 5 too low 19 WPC Name Your Price for WooCommerce 6K+ · 4.4★ (19) wp.org #7 12 too high 20 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #24 4 too low 21 Plugin Notes Plus 9K+ · 5.0★ (62) wp.org #19 2 too high 22 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #22 23 Plugin Check (PCP) 10K+ · 4.5★ (36) wp.org #18 5 too high 24 Plugin Groups 1K+ · 4.3★ (31) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.