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wp.org search vs our merit ranking: “new area”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “new area”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AffiliateWP – Affiliate Area Tabs shows at wp.org #3 but places #23 on merit, a gap of 20 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager places #11 on merit, 5.0★ from 1526 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Customer Area 10K+ · 4.0★ (89) wp.org #1 2 New User Approve 20K+ · 4.3★ (131) wp.org #2 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 ↓1 1 too low 4 Custom Sidebars – Dynamic Sidebar Classic Widget Area Manager 100K+ · 4.7★ (1028) wp.org #7 ↓2 3 too low 5 PublishPress Capabilities: User Role Access Control, Admin Area Permissions 90K+ · 4.7★ (143) wp.org #5 ↓1 6 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #8 ↓2 2 too low 7 Content Aware Sidebars – Fastest Widget Area Plugin 30K+ · 4.9★ (724) wp.org #9 ↑5 2 too low 8 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #10 ↓2 2 too low 9 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #15 ↓4 6 too low 10 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #18 8 too low 11 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #23 ↑1 12 too low 12 Ditty – Responsive News Tickers, Sliders, and Lists 30K+ · 4.6★ (106) wp.org #14 ↓1 2 too low 13 Media Library Assistant 70K+ · 4.8★ (202) wp.org #19 6 too low 14 Popups for Divi 100K+ · 4.8★ (442) wp.org #22 8 too low 15 Image Gallery 3K+ · 4.4★ (32) wp.org #11 ↑1 4 too high 16 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #17 ↑1 1 too low 17 T4B News Ticker – Responsive News Scroller, Slider, and Animations 7K+ · 4.5★ (16) wp.org #13 ↓3 4 too high 18 Vertical News Scroller 5K+ · 4.3★ (17) wp.org #12 ↓3 6 too high 19 Affiliate Area Shortcodes by AffiliateWP 2K+ · 4.0★ (5) wp.org #6 ↑9 13 too high 20 Social Media Icon Widget – Social Profile Links with Gutenberg Block 4K+ · 4.1★ (16) wp.org #16 ↑1 4 too high 21 Contact Form Widget – Responsive Contact Form, Query Form & Form Builder 1K+ · 5.0★ (10) wp.org #20 ↓1 1 too high 22 Lightweight Sidebar Manager 80K+ · 4.2★ (21) wp.org #24 ↓2 2 too low 23 AffiliateWP – Affiliate Area Tabs 3K+ · 5.0★ (1) wp.org #3 ↑13 20 too high 24 Easy Basic Authentication – Add basic auth to site or admin area 800+ · 5.0★ (3) wp.org #21 ↑2 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.