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wp.org search vs our merit ranking: “new tab for view site button”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “new tab for view site button”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

View Admin As shows at wp.org #13 but places #19 on merit, a gap of 6 places. Its 9K+ installs carry it up the search order; its 4.9★ average from 49 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Post Views Counter places #6 on merit, 4.9★ from 1,238 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #1 2 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #2 ↓1 3 Site Reviews 60K+ · 4.9★ (378) wp.org #3 ↓1 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #4 ↓1 5 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #6 ↓1 wp.org ranks it 1 place below merit 6 Post Views Counter 100K+ · 4.9★ (1,238) wp.org #10 wp.org ranks it 4 places below merit 7 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #11 ↓4 wp.org ranks it 4 places below merit 8 WPC Smart Quick View for WooCommerce 80K+ · 4.9★ (31) wp.org #5 ↓1 wp.org ranks it 3 places above merit 9 Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #7 ↓1 wp.org ranks it 2 places above merit 10 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #14 wp.org ranks it 4 places below merit 11 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #12 ↓3 wp.org ranks it 1 place below merit 12 New User Approve 20K+ · 4.3★ (131) wp.org #8 wp.org ranks it 4 places above merit 13 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #9 ↑10 wp.org ranks it 4 places above merit 14 CMS Tree Page View – Reorder Pages with a Drag-and-Drop Tree 50K+ · 4.9★ (365) wp.org #16 ↓1 wp.org ranks it 2 places below merit 15 The Events Calendar 600K+ · 4.2★ (2,463) wp.org #15 ↓1 16 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #21 ↑2 wp.org ranks it 5 places below merit 17 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #19 wp.org ranks it 2 places below merit 18 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #22 ↓1 wp.org ranks it 4 places below merit 19 View Admin As 9K+ · 4.9★ (49) wp.org #13 ↓2 wp.org ranks it 6 places above merit 20 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #17 ↓1 wp.org ranks it 3 places above merit 21 Admin Menu Tree Page View 10K+ · 4.6★ (48) wp.org #18 ↓1 wp.org ranks it 3 places above merit 22 Product Tabs for WooCommerce 10K+ · 4.7★ (69) wp.org #24 ↓2 wp.org ranks it 2 places below merit 23 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 40K+ · 5.0★ (23) wp.org #20 ↓2 wp.org ranks it 3 places above merit 24 Addonify – Quick View For WooCommerce 2K+ · 5.0★ (3) wp.org #23 ↓3 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.