wp.org search vs our merit ranking: “options builder”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “options builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Xpro Theme Builder For Elementor – FREE shows at wp.org #7 but places #17 on merit, a gap of 10 places. Its 20K+ installs carry it up the search order; its 5.0★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Anti-Spam, Spam FireWall by CleanTalk places #12 on merit, 4.8★ from 3221 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322)
wp.org #1 2 
Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394)
wp.org #2 3 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #3 4 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #4 5 
WP Table Builder – Drag & Drop Table Builder 50K+ · 4.8★ (681)
wp.org #5 6 
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215)
wp.org #6 7 
Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1516)
wp.org #9 ↑1 2 too low 8 
Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333)
wp.org #8 ↑3 9 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807)
wp.org #10 ↓3 1 too low 10 
FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028)
wp.org #15 5 too low 11 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #12 ↓3 1 too low 12 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221)
wp.org #18 ↓2 6 too low 13 
Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184)
wp.org #11 ↑1 2 too high 14 
Extra Product Options For WooCommerce | Custom Product Addons and Fields 30K+ · 4.9★ (219)
wp.org #13 1 too high 15 
Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699)
wp.org #22 7 too low 16 
Page Builder by SiteOrigin 400K+ · 4.8★ (1005)
wp.org #19 3 too low 17 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) thin reviews
wp.org #7 ↑1 10 too high 18 
Depicter — Popup & Slider Builder 70K+ · 4.6★ (236)
wp.org #16 ↑4 2 too high 19 
Extra Product Options Builder for WooCommerce 1K+ · 4.8★ (94)
wp.org #14 5 too high 20 
Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528)
wp.org #24 4 too low 21 
Greenshift – animation and page builder blocks 70K+ · 4.8★ (107)
wp.org #21 ↓3 22 
Kirki – Freeform Page Builder, Website Builder & Customizer 400K+ · 4.5★ (81)
wp.org #23 ↓4 1 too low 23 
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) thin reviews
wp.org #20 ↓3 3 too high 24 
Product Option Kit – Product Options & Addons for WooCommerce 200+ · 5.0★ (3) thin reviews
wp.org #17 7 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.