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wp.org search vs our merit ranking: “paint protection”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “paint protection”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

RankShield — Ranking & Ad-Spend Attack Protection shows at wp.org #7 but places #17 on merit, a gap of 10 places. Its 30+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

NEX-Forms – Ultimate Forms Plugin for WordPress places #11 on merit, 4.1★ from 135 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #1 ↑1 2 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (996) wp.org #2 ↑1 3 Site Reviews 60K+ · 4.9★ (378) wp.org #3 ↑1 4 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #9 ↑1 5 too low 5 Insights from Google PageSpeed 10K+ · 4.8★ (28) wp.org #5 ↑1 6 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #4 ↑1 2 too high 7 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #8 ↑1 1 too low 8 ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ · 4.8★ (145) wp.org #13 ↑1 5 too low 9 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (117) wp.org #12 ↑1 3 too low 10 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #11 ↑1 1 too low 11 NEX-Forms – Ultimate Forms Plugin for WordPress 5K+ · 4.1★ (135) wp.org #17 ↑2 6 too low 12 Coming Soon & Maintenance Mode by Colorlib 5K+ · 4.7★ (42) wp.org #16 ↑1 4 too low 13 Smart LazyLoad – Lazy Load Images, Videos and Iframes 400+ · 5.0★ (5) wp.org #6 ↑1 7 too high 14 FluentPlayer – Video Player With Forms & Lead Capture 2K+ · 4.7★ (14) wp.org #14 ↑1 15 Super Preloader for Cloudflare 100+ · 5.0★ (4) wp.org #10 ↑1 5 too high 16 DropAvif Image Optimizer – Convert WebP & AVIF | Compress Images 80+ · 5.0★ (4) wp.org #20 ↑1 4 too low 17 RankShield — Ranking & Ad-Spend Attack Protection 30+ · 0.0★ (0) wp.org #7 ↑1 10 too high 18 Multi-Form Anti-Spam Image CAPTCHA 30+ · 0.0★ (0) wp.org #18 19 EmiCache – Faster Elementor, Better PageSpeed 40+ · 0.0★ (0) wp.org #22 ↑1 3 too low 20 LocalFonts 80+ · 0.0★ (0) wp.org #24 4 too low 21 LNDLE Speed – Page Cache, WebP, Lazy Load & Performance 10+ · 5.0★ (1) wp.org #19 ↑1 2 too high 22 WP Optimizer – PageSpeed, Cache, Minify & Core Web Vitals 100+ · 3.0★ (2) wp.org #15 ↑1 7 too high 23 Byteslim Image Optimizer — · 5.0★ (1) wp.org #21 ↑1 2 too high 24 TrustSig Security 30+ · 5.0★ (1) wp.org #23 ↑1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.