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wp.org search vs our merit ranking: “paypal integration”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “paypal integration”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

PayPal Payment Buttons shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 500+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Elementor Website Builder – more than just a page builder places #11 on merit, 4.5★ from 7322 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Payment Plugins for PayPal WooCommerce 80K+ · 4.8★ (127) wp.org #2 1 too low 2 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #1 1 too high 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #4 1 too low 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #6 ↑1 2 too low 5 WooCommerce 7M+ · 4.5★ (4833) wp.org #5 ↑1 6 Payment Gateway for PayPal on WooCommerce 10K+ · 4.4★ (73) wp.org #3 3 too high 7 Payment Button for PayPal 4K+ · 4.5★ (40) wp.org #7 ↓2 8 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #17 ↓1 9 too low 9 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #12 3 too low 10 Payment Gateway of PayPal for WooCommerce 6K+ · 4.2★ (79) wp.org #10 ↓1 11 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #23 ↓1 12 too low 12 Contact Form 7 – PayPal & Stripe Add-on 7K+ · 4.2★ (125) wp.org #13 ↓2 1 too low 13 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #18 5 too low 14 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #21 ↑3 7 too low 15 BjornTech PayPal POS integration for WooCommerce 600+ · 5.0★ (18) wp.org #14 ↓1 1 too high 16 CP Contact Form with PayPal 800+ · 3.8★ (65) wp.org #15 1 too high 17 Accept PayPal & Stripe with Subscriptions for WooCommerce 2K+ · 4.8★ (9) wp.org #9 ↓1 8 too high 18 PayPal POS for WooCommerce 4K+ · 3.5★ (21) wp.org #11 ↓1 7 too high 19 Quick PayPal Payments: Payment Button & Form 1K+ · 4.4★ (32) wp.org #20 ↓3 1 too low 20 PayPal Payment Buttons 500+ · 5.0★ (3) wp.org #8 12 too high 21 PayPal Enterprise Payments (formerly Braintree) for WooCommerce 10K+ · 2.6★ (50) wp.org #19 ↑1 2 too high 22 Checkout for PayPal 500+ · 4.4★ (7) wp.org #16 ↓2 6 too high 23 PayPal Brasil para WooCommerce 1K+ · 3.8★ (12) wp.org #22 1 too high 24 YITH PayPal Express Checkout for WooCommerce 1K+ · 4.4★ (7) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.