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wp.org search vs our merit ranking: “pdf converter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “pdf converter”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Watermark PDF for WordPress and WooCommerce shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SupportCandy – Helpdesk, Support Ticket System & AI Chatbot places #8 on merit, 4.9★ from 289 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #2 ↑1 1 too low 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #4 ↑2 2 too low 3 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #6 ↑2 3 too low 4 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #9 ↓2 5 too low 5 mPDF add-on for RTL and Unicode Support 4K+ · 5.0★ (16) wp.org #3 ↓1 2 too high 6 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #12 ↑10 6 too low 7 YayCurrency – WooCommerce Multi-Currency Switcher 7K+ · 4.8★ (114) wp.org #13 ↑5 6 too low 8 SupportCandy – Helpdesk, Support Ticket System & AI Chatbot 10K+ · 4.9★ (289) wp.org #19 11 too low 9 Document Viewer – let visitors view files right in the browser 2K+ · 4.7★ (52) wp.org #14 ↓2 5 too low 10 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (117) wp.org #15 5 too low 11 HTML to PDF Converter 70+ · 3.0★ (2) wp.org #1 10 too high 12 Seraphinite Post .DOCX Source 800+ · 4.6★ (45) wp.org #22 10 too low 13 WPCasa – Real Estate for WordPress 1K+ · 4.2★ (36) wp.org #21 8 too low 14 CopySafe Web Protection – Copy Protect Images 800+ · 4.1★ (12) wp.org #17 3 too low 15 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #10 ↑3 5 too high 16 AVIF Uploader – Upload, Display and Fix AVIF Images 4K+ · 3.4★ (5) wp.org #8 ↑1 8 too high 17 WP PDF Generator 900+ · 3.1★ (14) wp.org #16 ↓2 1 too high 18 Watermark PDF for WordPress and WooCommerce 100+ · 5.0★ (1) wp.org #5 13 too high 19 Rupanta Media Converter 70+ · 5.0★ (1) wp.org #7 ↑3 12 too high 20 EP2P – Easy PDF to Post 80+ · 0.0★ (0) wp.org #11 9 too high 21 Squishly — Image & PDF Compressor & Converter 10+ · 0.0★ (0) wp.org #20 1 too high 22 Currency Switcher for WooCommerce 700+ · 0.0★ (0) wp.org #23 1 too low 23 Image Converter & Optimizer 60+ · 5.0★ (1) wp.org #18 ↓2 5 too high 24 PDFSmith – HTML to PDF Converter — · 5.0★ (1) wp.org #24 ↓4

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.