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wp.org search vs our merit ranking: “per page favicon”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “per page favicon”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Alada Favicon – Conditional Site Icons shows at wp.org #2 but places #14 on merit, a gap of 12 places. Its 30+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Simple Link Directory – AI Powered places #11 on merit, 4.8★ from 121 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Each domain a page 200+ · 5.0★ (8) wp.org #1 2 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #4 wp.org ranks it 2 places below merit 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #6 ↑5 wp.org ranks it 3 places below merit 4 Domain Mapping System | Create Microsites with Multiple Alias Domains (multisite optional) 2K+ · 4.5★ (56) wp.org #3 wp.org ranks it 1 place above merit 5 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #5 6 GEO Plugin by Squirrly SEO 30K+ · 4.6★ (683) wp.org #11 ↓5 wp.org ranks it 5 places below merit 7 Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (53) wp.org #7 8 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #13 wp.org ranks it 5 places below merit 9 Autoptimize 800K+ · 4.7★ (1,428) wp.org #14 wp.org ranks it 5 places below merit 10 OpenStation – Admin Dashboard Notes, Custom Dashboard, AI Assistant & PWA 1K+ · 5.0★ (23) wp.org #9 wp.org ranks it 1 place above merit 11 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #21 ↓1 wp.org ranks it 10 places below merit 12 Style Kits for Elementor 10K+ · 4.7★ (44) wp.org #19 wp.org ranks it 7 places below merit 13 Product Labels, Quick View, Buy Now, Pre-Orders, Frequently Bought Together & More for WooCommerce – Merchant 9K+ · 4.2★ (11) wp.org #8 wp.org ranks it 5 places above merit 14 Alada Favicon – Conditional Site Icons 30+ · 0.0★ (0) wp.org #2 wp.org ranks it 12 places above merit 15 Web Accessibility (formally known as Ally) – WCAG Scanning, Guided Fixes, Usability Widget 500K+ · 2.9★ (163) wp.org #22 ↓1 wp.org ranks it 7 places below merit 16 Blaminhor Essentials – SEO, Cache, Backup, SMTP, Redirects, Broken Links, Cookie Banner, Hide Login & More 90+ · 5.0★ (4) wp.org #12 wp.org ranks it 4 places above merit 17 Coming Soon Maintenance Mode 6K+ · 4.7★ (3) wp.org #15 wp.org ranks it 2 places above merit 18 HuxxConnect – REST API Connector for WordPress 20+ · 5.0★ (3) wp.org #18 19 Init Embed Posts – Stylish, Fast, Portable 50+ · 5.0★ (2) wp.org #17 ↓1 wp.org ranks it 2 places above merit 20 Unused Media Checker 300+ · 5.0★ (1) wp.org #10 wp.org ranks it 10 places above merit 21 Amitry Maintenance Mode & Coming Soon 70+ · 0.0★ (0) wp.org #20 ↓1 wp.org ranks it 1 place above merit 22 Live Traffic Analytics – Real-Time Visitor & Bot Tracking – Google Analytics Alternative 70+ · 5.0★ (1) wp.org #16 ↑1 wp.org ranks it 6 places above merit 23 Replai Favicon – Favicon & App Icons for Every Device — · 0.0★ (0) wp.org #23 ↓1 24 Init FX Engine – Interactive, Event-Driven, Lightweight 80+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.