wp.org search vs our merit ranking: “plugin alerts”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “plugin alerts”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
SiteGuard WP Plugin shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 600K+ installs carry it up the search order; its 4.3★ average from 15 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040)
wp.org #1 ↑1 2 
UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709)
wp.org #2 ↓1 3 
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528)
wp.org #3 ↑1 4 
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410)
wp.org #4 ↓1 5 
BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323)
wp.org #5 ↑2 6 
Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397)
wp.org #6 ↑2 7 
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231)
wp.org #7 ↓2 8 
WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229)
wp.org #8 ↑3 9 
Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445)
wp.org #9 ↓3 10 
Plugin Organizer 10K+ · 4.7★ (227)
wp.org #10 ↓1 11 
SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268)
wp.org #13 ↑1 2 too low 12 
WooCommerce 7M+ · 4.5★ (4833)
wp.org #12 13 
Easy Updates Manager 300K+ · 4.8★ (726)
wp.org #16 3 too low 14 
GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716)
wp.org #19 5 too low 15 
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209)
wp.org #22 7 too low 16 
NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220)
wp.org #18 2 too low 17 
Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184)
wp.org #21 ↓1 4 too low 18 
Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641)
wp.org #17 1 too high 19 
AWP Classifieds 3K+ · 4.6★ (301)
wp.org #23 4 too low 20 
WP Plugin Manager – Deactivate plugins per page 3K+ · 4.4★ (23) thin reviews
wp.org #15 5 too high 21 SiteGuard WP Plugin 600K+ · 4.3★ (15) host-installed base thin reviews
wp.org #11 ↓1 10 too high 22 
Alerts for Beaver Builder 400+ · 5.0★ (3) thin reviews
wp.org #14 ↓1 8 too high 23 
Singular Alerts – One Gorgeous Alert Block and Alert Shortcode 90+ · 5.0★ (2) thin reviews
wp.org #20 ↑1 3 too high 24 
Plugin Memory Usage 600+ · 5.0★ (1) thin reviews
wp.org #24 ↓1 Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.