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wp.org search vs our merit ranking: “plugin alerts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “plugin alerts”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SiteGuard WP Plugin shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 600K+ installs carry it up the search order; its 4.3★ average from 15 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709) wp.org #1 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #2 3 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #3 ↑1 4 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #4 ↓1 5 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #5 ↑2 6 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #6 ↑2 7 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #7 ↓2 8 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #8 ↑3 9 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #10 ↓4 1 too low 10 Plugin Organizer 10K+ · 4.7★ (227) wp.org #9 1 too high 11 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #12 ↑2 1 too low 12 Easy Updates Manager 300K+ · 4.8★ (726) wp.org #14 ↑2 2 too low 13 WooCommerce 7M+ · 4.5★ (4833) wp.org #15 ↓3 2 too low 14 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #19 5 too low 15 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #17 ↑1 2 too low 16 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #23 ↓1 7 too low 17 Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184) wp.org #21 ↓1 4 too low 18 AWP Classifieds 3K+ · 4.6★ (301) wp.org #22 4 too low 19 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #18 ↓1 1 too high 20 WP Plugin Manager – Deactivate plugins per page 3K+ · 4.4★ (23) wp.org #13 ↑2 7 too high 21 SiteGuard WP Plugin 600K+ · 4.3★ (15) wp.org #11 ↓1 10 too high 22 Alerts for Beaver Builder 400+ · 5.0★ (3) wp.org #16 ↓3 6 too high 23 Singular Alerts – One Gorgeous Alert Block and Alert Shortcode 90+ · 5.0★ (2) wp.org #20 ↑1 3 too high 24 Plugin Memory Usage 600+ · 5.0★ (1) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.