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wp.org search vs our merit ranking: “plus one badge”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “plus one badge”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Product Badge, Label, Countdown Timer for WooCommerce – Sale Booster shows at wp.org #12 but places #20 on merit, a gap of 8 places. Its 5K+ installs carry it up the search order; its 4.8★ average from 30 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #6 on merit, 4.8★ from 1539 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #1 2 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #2 3 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #5 2 too low 4 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #4 5 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1911) wp.org #6 1 too low 6 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #10 ↓1 4 too low 7 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (137) wp.org #8 1 too low 8 Schema – All In One Schema Rich Snippets 30K+ · 4.0★ (162) wp.org #7 1 too high 9 Better Badge – Custom Product Badges for WooCommerce 600+ · 5.0★ (9) wp.org #3 6 too high 10 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #9 ↑8 1 too high 11 Points Management System For Gamification, Ranks, Badges, and Loyalty Rewards Program – myCred 10K+ · 4.6★ (472) wp.org #13 ↓11 2 too low 12 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #16 4 too low 13 Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ · 5.0★ (64) wp.org #11 ↓1 2 too high 14 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #15 1 too low 15 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #19 ↓1 4 too low 16 ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin 80K+ · 4.5★ (278) wp.org #17 ↓3 1 too low 17 WP Store Locator 40K+ · 4.8★ (312) wp.org #22 ↓2 5 too low 18 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #14 ↓1 4 too high 19 Code Snippets 1M+ · 4.7★ (510) wp.org #18 ↓6 1 too high 20 Product Badge, Label, Countdown Timer for WooCommerce – Sale Booster 5K+ · 4.8★ (30) wp.org #12 ↓1 8 too high 21 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #21 ↑1 22 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #24 2 too low 23 CCI Posts Carousel All In One 2K+ · 4.6★ (27) wp.org #23 ↓2 24 One Page Quick Checkout for WooCommerce 200+ · 4.3★ (9) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.