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wp.org search vs our merit ranking: “popular posts by tag”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “popular posts by tag”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Magical Posts Display – Elementor Advanced Posts widgets shows at wp.org #17 but places #24 on merit, a gap of 7 places. Its 3K+ installs carry it up the search order; its 4.4★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Popular Posts 100K+ · 4.5★ (249) wp.org #1 2 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #2 3 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,132) wp.org #4 wp.org ranks it 1 place below merit 4 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #3 wp.org ranks it 1 place above merit 5 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #8 wp.org ranks it 3 places below merit 6 Contextual Related Posts 50K+ · 4.8★ (201) wp.org #6 7 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #5 wp.org ranks it 2 places above merit 8 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #10 wp.org ranks it 2 places below merit 9 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #11 wp.org ranks it 2 places below merit 10 PublishPress Tag Groups: Stylish Displays For Your Tags and Categories 3K+ · 4.8★ (58) wp.org #7 wp.org ranks it 3 places above merit 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #9 wp.org ranks it 2 places above merit 12 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #12 13 Polylang 900K+ · 4.7★ (3,004) wp.org #14 wp.org ranks it 1 place below merit 14 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1,445) wp.org #15 wp.org ranks it 1 place below merit 15 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (202) wp.org #13 wp.org ranks it 2 places above merit 16 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4,342) wp.org #21 wp.org ranks it 5 places below merit 17 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #19 wp.org ranks it 2 places below merit 18 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2,216) wp.org #24 wp.org ranks it 6 places below merit 19 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #16 wp.org ranks it 3 places above merit 20 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #23 wp.org ranks it 3 places below merit 21 Blog Filter – Post Grid Filter by Category or Tag 7K+ · 4.9★ (81) wp.org #22 wp.org ranks it 1 place below merit 22 Dynamic Month & Year into Posts 8K+ · 5.0★ (18) wp.org #20 wp.org ranks it 2 places above merit 23 Posts Table with Search & Sort 3K+ · 4.6★ (19) wp.org #18 wp.org ranks it 5 places above merit 24 Magical Posts Display – Elementor Advanced Posts widgets 3K+ · 4.4★ (10) wp.org #17 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.