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← Rankings

wp.org search vs our merit ranking: “post or page. create csv with title and description and upload it.”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post or page. create csv with title and description and upload it.”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CSV Importer Plus for ACF shows at wp.org #5 but places #17 on merit, a gap of 12 places. Its 400+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #7 on merit, 4.8★ from 1,540 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Import and export users and customers 70K+ · 4.7★ (259) wp.org #1 2 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,523) wp.org #2 3 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #3 4 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2,216) wp.org #7 wp.org ranks it 3 places below merit 5 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #6 wp.org ranks it 1 place below merit 6 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1,072) wp.org #10 wp.org ranks it 4 places below merit 7 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,540) wp.org #12 wp.org ranks it 5 places below merit 8 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (809) wp.org #9 wp.org ranks it 1 place below merit 9 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1,966) wp.org #13 wp.org ranks it 4 places below merit 10 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #11 wp.org ranks it 1 place below merit 11 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #16 wp.org ranks it 5 places below merit 12 Simple Download Monitor 20K+ · 4.7★ (158) wp.org #15 wp.org ranks it 3 places below merit 13 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #4 wp.org ranks it 9 places above merit 14 The Events Calendar 600K+ · 4.2★ (2,463) wp.org #23 wp.org ranks it 9 places below merit 15 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276) wp.org #22 wp.org ranks it 7 places below merit 16 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #17 wp.org ranks it 1 place below merit 17 CSV Importer Plus for ACF 400+ · 5.0★ (5) wp.org #5 wp.org ranks it 12 places above merit 18 Import WP – CSV & XML Import Export for WordPress 4K+ · 4.4★ (25) wp.org #14 wp.org ranks it 4 places above merit 19 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #8 wp.org ranks it 11 places above merit 20 CSV to HTML 300+ · 5.0★ (22) wp.org #18 wp.org ranks it 2 places above merit 21 Graphina – Charts and Graphs For Elementor 9K+ · 4.1★ (16) wp.org #19 wp.org ranks it 2 places above merit 22 Media Library Tools – AI-Powered Rename, Clean & CSV Import/Export 1K+ · 4.7★ (14) wp.org #24 wp.org ranks it 2 places below merit 23 WP All Import – Import SEO Settings for Rank Math SEO 6K+ · 4.5★ (4) wp.org #20 wp.org ranks it 3 places above merit 24 Bulk Page Duplicator 500+ · 5.0★ (2) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.