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wp.org search vs our merit ranking: “post tracking”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post tracking”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Tracking Script Manager shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 2K+ installs carry it up the search order; its 4.1★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) places #10 on merit, 4.7★ from 5231 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #1 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #2 3 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #3 ↑1 4 Post Views Counter 100K+ · 4.9★ (1238) wp.org #5 ↑1 1 too low 5 CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538) wp.org #6 ↓1 1 too low 6 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322) wp.org #8 2 too low 7 Tracking Code Manager 90K+ · 4.1★ (58) wp.org #4 ↓1 3 too high 8 AfterShip Tracking – All-In-One WooCommerce Order Tracking (Free plan available) 7K+ · 4.8★ (633) wp.org #11 ↑1 3 too low 9 Trakoo – Orders Tracking for WooCommerce 10K+ · 4.5★ (58) wp.org #7 2 too high 10 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #14 ↓4 4 too low 11 WP Popular Posts 100K+ · 4.5★ (249) wp.org #12 ↑3 1 too low 12 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #16 ↓2 4 too low 13 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #22 ↑1 9 too low 14 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #15 1 too low 15 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #23 ↓7 8 too low 16 WebberZone Top 10 — Popular Posts 10K+ · 4.6★ (102) wp.org #24 ↓7 8 too low 17 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #10 ↑1 7 too high 18 Related Posts By PickPlugins 3K+ · 4.6★ (39) wp.org #17 ↑1 1 too high 19 Post Pay Counter 1K+ · 4.8★ (46) wp.org #20 ↑1 1 too low 20 Australia Post WooCommerce Extension 3K+ · 4.4★ (19) wp.org #13 7 too high 21 Tracking Script Manager 2K+ · 4.1★ (7) wp.org #9 12 too high 22 User Activity Tracking and Log 2K+ · 3.5★ (34) wp.org #19 ↑1 3 too high 23 Portugal CTT Tracking for WooCommerce 500+ · 5.0★ (5) wp.org #18 ↑1 5 too high 24 Wp Post Views – WordPress Post views counter 4K+ · 4.4★ (7) wp.org #21 ↑1 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.