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wp.org search vs our merit ranking: “posts translate”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “posts translate”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Linguator – AI Auto Translate & Create Multilingual Sites shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 3K+ installs carry it up the search order; its 4.6★ average from 20 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #9 on merit, 4.8★ from 8710 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #1 2 Loco Translate 1M+ · 4.8★ (453) wp.org #2 3 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #3 4 LocoAI – Auto Translate for Loco Translate 70K+ · 4.9★ (642) wp.org #4 5 Translate WordPress with Weglot 2.0 – Multilingual AI Translation 50K+ · 4.8★ (1940) wp.org #6 1 too low 6 WP Popular Posts 100K+ · 4.5★ (249) wp.org #5 1 too high 7 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #10 3 too low 8 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #8 9 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #14 5 too low 10 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #9 1 too high 11 Contextual Related Posts 50K+ · 4.8★ (201) wp.org #11 12 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #15 3 too low 13 Recent Posts Widget With Thumbnails 100K+ · 4.8★ (215) wp.org #12 1 too high 14 WooCommerce 7M+ · 4.5★ (4833) wp.org #16 2 too low 15 Polylang 900K+ · 4.7★ (3004) wp.org #17 2 too low 16 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #18 2 too low 17 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #19 2 too low 18 Linguator – AI Auto Translate & Create Multilingual Sites 3K+ · 4.6★ (20) wp.org #7 11 too high 19 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #20 1 too low 20 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #22 2 too low 21 AI Translation For TranslatePress 10K+ · 4.8★ (69) wp.org #21 22 Dynamic Month & Year into Posts 8K+ · 5.0★ (18) wp.org #23 1 too low 23 Automatic Translator with Google Translate 2K+ · 4.4★ (11) wp.org #13 10 too high 24 AI Translate: Affordable Context-Aware Translation 60+ · 5.0★ (7) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.