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wp.org search vs our merit ranking: “pre launch page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “pre launch page”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Landing Page Cat – Coming Soon & Maintenance Pages shows at wp.org #6 but places #18 on merit, a gap of 12 places. Its 600+ installs carry it up the search order; its 4.2★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Responsive Menu – Mobile Menu & Hamburger Menu Builder places #12 on merit, 4.5★ from 576 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #2 1 too low 2 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #1 1 too high 3 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1245) wp.org #3 4 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #4 5 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #5 6 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #9 3 too low 7 Addon Elements for Elementor (formerly Elementor Addon Elements) 80K+ · 4.8★ (172) wp.org #8 1 too low 8 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #13 5 too low 9 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #12 3 too low 10 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #14 4 too low 11 Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189) wp.org #11 12 Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (576) wp.org #21 9 too low 13 Kit (formerly ConvertKit) – Email Subscribers, Email Newsletter, Email Marketing, Landing Pages and Membership 40K+ · 4.8★ (90) wp.org #16 3 too low 14 Simply Static – The Static Site Generator 30K+ · 4.5★ (195) wp.org #19 5 too low 15 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #7 8 too high 16 Coming Soon & Maintenance Mode by Colorlib 5K+ · 4.7★ (42) wp.org #17 1 too low 17 BlockArt Blocks – Gutenberg Blocks, Page Builder Blocks ,WordPress Block Plugin, Sections & Template Library 10K+ · 4.9★ (16) wp.org #15 2 too high 18 Landing Page Cat – Coming Soon & Maintenance Pages 600+ · 4.2★ (6) wp.org #6 12 too high 19 aBlocks – Gutenberg Blocks, User Dashboard Builder, Popup Builder, Form Builder & Animation Builder 2K+ · 5.0★ (26) wp.org #24 5 too low 20 Ultimate Coming Soon Page, Maintenance Mode & Under Construction – Gutenberg Block Builder & Landing Page 9K+ · 4.5★ (6) wp.org #10 10 too high 21 Genesis Blocks 40K+ · 3.7★ (24) wp.org #20 1 too high 22 Google for WooCommerce 800K+ · 2.7★ (268) wp.org #18 4 too high 23 Responsive Blocks – Page Builder for Blocks & Patterns 3K+ · 4.8★ (17) wp.org #22 1 too high 24 Products Coming Soon for WooCommerce 700+ · 5.0★ (2) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.