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wp.org search vs our merit ranking: “remove tags from head”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “remove tags from head”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Analytics Head shows at wp.org #5 but places #24 on merit, a gap of 19 places. Its 600+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

User Submitted Posts – Enable Users to Submit Posts from the Front End places #8 on merit, 4.8★ from 913 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Head & Footer Code 100K+ · 5.0★ (51) wp.org #1 2 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #2 3 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #3 4 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #6 wp.org ranks it 2 places below merit 5 AddFunc Head & Footer Code 20K+ · 5.0★ (25) wp.org #4 wp.org ranks it 1 place above merit 6 Autoptimize 800K+ · 4.7★ (1,428) wp.org #8 wp.org ranks it 2 places below merit 7 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1,445) wp.org #9 wp.org ranks it 2 places below merit 8 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #14 wp.org ranks it 6 places below merit 9 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #15 wp.org ranks it 6 places below merit 10 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #11 wp.org ranks it 1 place below merit 11 Header Footer Code Manager 600K+ · 4.9★ (309) wp.org #13 wp.org ranks it 2 places below merit 12 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #12 13 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1,268) wp.org #22 wp.org ranks it 9 places below merit 14 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #18 wp.org ranks it 4 places below merit 15 ReCaptcha v2 for Contact Form 7 200K+ · 5.0★ (89) wp.org #17 wp.org ranks it 2 places below merit 16 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #19 wp.org ranks it 3 places below merit 17 Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (53) wp.org #16 wp.org ranks it 1 place above merit 18 W wp_head() cleaner 2K+ · 5.0★ (6) wp.org #7 wp.org ranks it 11 places above merit 19 Featherweight 10K+ · 4.1★ (45) wp.org #20 wp.org ranks it 1 place below merit 20 Classic Editor + 30K+ · 4.9★ (31) wp.org #24 wp.org ranks it 4 places below merit 21 Unbloater 5K+ · 5.0★ (17) wp.org #21 22 Tag Pilot FREE – Google Tag Manager Integration for WooCommerce 1K+ · 5.0★ (8) wp.org #23 wp.org ranks it 1 place below merit 23 WP Global Site Tag 7K+ · 5.0★ (2) wp.org #10 wp.org ranks it 13 places above merit 24 Analytics Head 600+ · 5.0★ (1) wp.org #5 wp.org ranks it 19 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.