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wp.org search vs our merit ranking: “round off”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “round off”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Migrate to WordPress.com shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 2K+ installs carry it up the search order; its 4.7★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Atarim – AI Agency for WordPress: Edit Pages, Fix Code, Update Plugins, SEO & Client Feedback places #10 on merit, 4.9★ from 126 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #1 ↑2 2 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #2 ↓1 3 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #5 ↓1 2 too low 4 Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #4 ↑2 5 Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) 100K+ · 4.8★ (93) wp.org #6 ↑1 1 too low 6 Create 6K+ · 4.3★ (25) wp.org #3 ↓1 3 too high 7 Fluent Booking – The Ultimate Appointments Scheduling, Events Booking, Events Calendar Solution 20K+ · 4.7★ (46) wp.org #7 ↓2 8 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #11 ↑1 3 too low 9 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #15 ↓5 6 too low 10 Atarim – AI Agency for WordPress: Edit Pages, Fix Code, Update Plugins, SEO & Client Feedback 1K+ · 4.9★ (126) wp.org #17 7 too low 11 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #14 3 too low 12 WCPOS – Point of Sale (POS) plugin for WooCommerce 5K+ · 3.7★ (84) wp.org #10 ↑1 2 too high 13 WPBruiser Security – No CAPTCHA Anti-Spam & Login Protection 10K+ · 4.6★ (213) wp.org #21 8 too low 14 YayCurrency – WooCommerce Multi-Currency Switcher 7K+ · 4.8★ (114) wp.org #19 ↑4 5 too low 15 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #24 ↓9 9 too low 16 Simple Scroll To Top WP 1K+ · 5.0★ (9) wp.org #9 7 too high 17 AnWP Football Leagues 700+ · 4.9★ (14) wp.org #12 ↑1 5 too high 18 Migrate to WordPress.com 2K+ · 4.7★ (9) wp.org #8 10 too high 19 Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ · 5.0★ (41) wp.org #23 4 too low 20 Ticket Tailor — Event Ticketing & Registration 4K+ · 4.3★ (46) wp.org #20 ↓2 21 Koalendar – Easy Appointment Scheduling & Booking Plugin 1K+ · 5.0★ (9) wp.org #13 ↑1 8 too high 22 Web Directory plugin Free – AI powered 300+ · 4.1★ (20) wp.org #16 ↑3 6 too high 23 Mini Ajax Cart for WooCommerce 800+ · 5.0★ (6) wp.org #18 ↓2 5 too high 24 Tasty Recipes Lite – WordPress Recipe Card Plugin with Built-In Recipe Schema 2K+ · 5.0★ (2) wp.org #22 ↓1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.