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wp.org search vs our merit ranking: “scroll triggered box”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “scroll triggered box”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Animation Builder – An interface for adding scroll-triggered animations shows at wp.org #3 but places #19 on merit, a gap of 16 places. Its 1K+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Variation Swatches for WooCommerce places #8 on merit, 4.8★ from 926 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Animator – Scroll Triggered Animations 1K+ · 4.5★ (15) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #4 2 too low 3 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #5 ↑1 2 too low 4 Catch Infinite Scroll 10K+ · 4.3★ (21) wp.org #2 2 too high 5 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #8 ↓1 3 too low 6 Boxzilla – WordPress Popup Builder 20K+ · 4.8★ (133) wp.org #7 ↑1 1 too low 7 WP Popups – WordPress Popup builder 30K+ · 4.9★ (112) wp.org #10 3 too low 8 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #19 ↑3 11 too low 9 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #13 ↑2 4 too low 10 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #14 ↓1 4 too low 11 HollerBox — Fast & Effective Popups & Lead-Generation 2K+ · 4.8★ (32) wp.org #9 2 too high 12 PDF Embedder – PDF Viewer & Embed PDF Files for WordPress 300K+ · 4.7★ (529) wp.org #21 9 too low 13 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #22 ↓3 9 too low 14 Firelight Lightbox 200K+ · 4.8★ (361) wp.org #24 ↓1 10 too low 15 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #18 3 too low 16 Squad Modules Lite – Free Divi 5 & Divi 4 Modules for Divi Builder 1K+ · 5.0★ (12) wp.org #15 ↓1 1 too high 17 Marquee Addons for Elementor – Essential Motion Widgets & Templates 20K+ · 5.0★ (6) wp.org #11 ↑1 6 too high 18 Magical Addons For Elementor ( Theme Builder, Header Footer Builder, Free Elementor Widgets, Elementor Templates Library ) 4K+ · 4.7★ (12) wp.org #17 1 too high 19 Animation Builder – An interface for adding scroll-triggered animations 1K+ · 0.0★ (0) wp.org #3 16 too high 20 Scroll Triggered Box / Slide Box 100+ · 5.0★ (2) wp.org #6 ↓1 14 too high 21 Sky Addons for Elementor – 160+ Widgets, GSAP Animations, Templates & Theme Builder 2K+ · 5.0★ (9) wp.org #23 2 too low 22 SmartParallax – Parallax Scroll Effects & Scroll Animations 100+ · 5.0★ (3) wp.org #12 ↓1 10 too high 23 WP Counter Up – Animated Number Counter & Milestone Showcase 1K+ · 4.0★ (5) wp.org #20 3 too high 24 Classic Addons – WPBakery Page Builder 3K+ · 5.0★ (1) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.