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wp.org search vs our merit ranking: “secure woocommerce”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “secure woocommerce”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Payfast Gateway shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 30K+ installs carry it up the search order; its 3.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Product Fields (Product Addons) for WooCommerce places #12 on merit, 4.8★ from 284 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4833) wp.org #1 2 WooCommerce PayPal Payments 800K+ · 2.9★ (584) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #6 3 too low 4 Secure Custom Fields 100K+ · 4.8★ (69) wp.org #5 1 too low 5 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #3 2 too high 6 WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (177) wp.org #4 2 too high 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #12 5 too low 8 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #13 5 too low 9 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #11 2 too low 10 TI WooCommerce Wishlist 100K+ · 4.7★ (503) wp.org #18 ↓1 8 too low 11 Secure Passkeys 2K+ · 4.8★ (19) wp.org #8 3 too high 12 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #22 10 too low 13 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #17 ↑1 4 too low 14 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 8K+ · 5.0★ (10) wp.org #7 7 too high 15 YITH WooCommerce Wishlist 400K+ · 3.9★ (262) wp.org #19 4 too low 16 Secure Gateway for Authorize.net and WooCommerce by Pledged Plugins 10K+ · 4.9★ (34) wp.org #20 4 too low 17 Stock Manager for WooCommerce 20K+ · 4.2★ (130) wp.org #24 ↓1 7 too low 18 WooCommerce Square 80K+ · 2.1★ (121) wp.org #9 9 too high 19 Multibanco, MB WAY, Credit card, Apple Pay, Google Pay, Payshop, and PIX (ifthenpay) for WooCommerce 8K+ · 5.0★ (21) wp.org #23 4 too low 20 PayPal Enterprise Payments (formerly Braintree) for WooCommerce 10K+ · 2.6★ (50) wp.org #14 6 too high 21 Royal MCP – Secure AI Connector for Claude, ChatGPT & any LLM via MCP 10K+ · 5.0★ (7) wp.org #21 22 Amazon Pay for WooCommerce 10K+ · 2.5★ (27) wp.org #16 6 too high 23 WooCommerce Payfast Gateway 30K+ · 3.0★ (7) wp.org #10 13 too high 24 I Inspire Commerce Gateway for WooCommerce 10K+ · 5.0★ (2) wp.org #15 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.