Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “service portal”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “service portal”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Radius Booking – Appointment Booking Calendar & Scheduling for Services & Events shows at wp.org #7 but places #17 on merit, a gap of 10 places. Its 500+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #10 on merit, 4.8★ from 1,539 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Job Portal – AI-Powered Recruitment System for Company or Job Board website 8K+ · 4.3★ (32) wp.org #1 2 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #2 3 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #8 ↓2 wp.org ranks it 5 places below merit 4 The Events Calendar 600K+ · 4.2★ (2,463) wp.org #10 ↓2 wp.org ranks it 6 places below merit 5 Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ · 4.3★ (152) wp.org #9 wp.org ranks it 4 places below merit 6 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #3 wp.org ranks it 3 places above merit 7 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #15 wp.org ranks it 8 places below merit 8 VikAppointments Services Booking Calendar 500+ · 5.0★ (10) wp.org #4 ↓1 wp.org ranks it 4 places above merit 9 Pay with Vipps and MobilePay for WooCommerce 5K+ · 4.8★ (13) wp.org #5 ↓1 wp.org ranks it 4 places above merit 10 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #22 ↓3 wp.org ranks it 12 places below merit 11 HivePress – Business Directory, Listings & Classified Ads Plugin 10K+ · 4.9★ (222) wp.org #19 ↓3 wp.org ranks it 8 places below merit 12 Online Booking & Scheduling Calendar by vcita 1K+ · 3.9★ (117) wp.org #14 ↓3 wp.org ranks it 2 places below merit 13 Rox Appointment Booking – Event, Calendar & Appointment Scheduling 2K+ · 5.0★ (7) wp.org #6 ↓1 wp.org ranks it 7 places above merit 14 Fluent Support – Helpdesk & Customer Support Ticket System 10K+ · 4.6★ (69) wp.org #20 ↑3 wp.org ranks it 6 places below merit 15 Peter's Post Notes – Admin Notes for Posts and Pages 3K+ · 4.9★ (26) wp.org #18 ↓1 wp.org ranks it 3 places below merit 16 WP Customer Area 10K+ · 4.0★ (89) wp.org #24 ↓3 wp.org ranks it 8 places below merit 17 Radius Booking – Appointment Booking Calendar & Scheduling for Services & Events 500+ · 5.0★ (3) wp.org #7 wp.org ranks it 10 places above merit 18 Plugin Compatibility Checker 10K+ · 4.2★ (12) wp.org #17 wp.org ranks it 1 place above merit 19 FileDeck – Document Library, Download Manager & Client Portal 100+ · 5.0★ (4) wp.org #11 wp.org ranks it 8 places above merit 20 Bit CRM: Sales CRM Manage Lead, Contact, Deal, Invoice, Client Portal & Collect Payment 300+ · 5.0★ (4) wp.org #12 ↓2 wp.org ranks it 8 places above merit 21 Legal Text Connector of the IT-Recht Kanzlei 10K+ · 4.3★ (6) wp.org #23 ↓3 wp.org ranks it 2 places below merit 22 CookieAdmin – Cookie Consent Banner 400K+ · 5.0★ (4) wp.org #13 ↓1 wp.org ranks it 9 places above merit 23 Automattic For Agencies Client 20K+ · 5.0★ (2) wp.org #21 ↓3 wp.org ranks it 2 places above merit 24 Unbranded Portal Connector 80+ · 0.0★ (0) wp.org #16 ↓3 wp.org ranks it 8 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.