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wp.org search vs our merit ranking: “shopify checkout”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “shopify checkout”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

W2S – Migrate WooCommerce to Shopify shows at wp.org #5 but places #22 on merit, a gap of 17 places. Its 1K+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin places #12 on merit, 4.5★ from 278 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 S2W – Import Shopify to WooCommerce 3K+ · 4.7★ (42) wp.org #1 ↑1 2 Fluid Checkout for WooCommerce – Lite 20K+ · 4.9★ (159) wp.org #2 ↓1 3 Checkout Field Editor for WooCommerce – Checkout Manager 20K+ · 4.9★ (165) wp.org #4 ↓1 1 too low 4 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #7 ↓2 3 too low 5 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #9 ↓1 4 too low 6 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #6 ↑1 7 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #11 ↓1 4 too low 8 WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell 5K+ · 4.9★ (175) wp.org #12 ↓1 4 too low 9 Deposits & Partial Payments for WooCommerce 5K+ · 4.9★ (111) wp.org #14 ↑5 5 too low 10 CURCY – Multi Currency for WooCommerce 20K+ · 4.3★ (227) wp.org #16 ↑2 6 too low 11 CheckoutWC Lite – Conversion optimized WooCommerce checkout 2K+ · 4.8★ (34) wp.org #10 ↓1 1 too high 12 ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin 80K+ · 4.5★ (278) wp.org #21 ↓7 9 too low 13 Faview – Virtual Reviews for WooCommerce 6K+ · 4.6★ (54) wp.org #17 ↓1 4 too low 14 EXMAGE – WordPress Image Links 5K+ · 5.0★ (33) wp.org #18 ↓1 4 too low 15 External Store for Shopify 2K+ · 3.4★ (5) wp.org #3 12 too high 16 ShopBuilder – WooCommerce Builder For Elementor 10K+ · 4.7★ (18) wp.org #13 ↓1 3 too high 17 Bulky – Bulk Edit Products for WooCommerce 10K+ · 4.6★ (53) wp.org #23 6 too low 18 Thanko Thank You Page Customizer for WooCommerce 3K+ · 4.5★ (37) wp.org #19 ↓4 1 too low 19 CartSuite – Cart All In One For WooCommerce 5K+ · 4.5★ (51) wp.org #24 ↓3 5 too low 20 EU Cookies Bar for WordPress 9K+ · 4.8★ (26) wp.org #22 2 too low 21 Countix Sales Countdown Timer 5K+ · 4.4★ (26) wp.org #20 1 too high 22 W2S – Migrate WooCommerce to Shopify 1K+ · 3.7★ (3) wp.org #5 ↓1 17 too high 23 Upzell Checkout Upsell Funnel for WooCommerce 600+ · 5.0★ (1) wp.org #8 ↓2 15 too high 24 FEWC – Extra Checkout Fields For WooCommerce 600+ · 0.0★ (0) wp.org #15 ↓2 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.