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wp.org search vs our merit ranking: “sign up bonus”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sign up bonus”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

RewardsWP – Loyalty Points & Referral Program for WooCommerce shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF places #9 on merit, 4.5★ from 830 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Loyalty Points Rewards and Referral for WooCommerce – WPLoyalty 3K+ · 5.0★ (311) wp.org #3 wp.org ranks it 2 places below merit 2 Affiliates Manager 8K+ · 4.1★ (61) wp.org #2 3 Gratisfaction- Loyalty, Rewards , Referral, Birthday and Giveaway Program 600+ · 4.8★ (205) wp.org #6 wp.org ranks it 3 places below merit 4 PopupAlly 2K+ · 4.1★ (76) wp.org #4 5 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #7 wp.org ranks it 2 places below merit 6 Oasis Workflow 600+ · 4.8★ (51) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 Post Pay Counter 1K+ · 4.8★ (46) wp.org #10 ↓1 wp.org ranks it 3 places below merit 8 Social Boost: Giveaways, Instant win and Contests. Grow followers, shares, subscribers, traffic, referrals, sales and more 100+ · 5.0★ (25) wp.org #9 ↓1 wp.org ranks it 1 place below merit 9 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #21 ↓1 wp.org ranks it 12 places below merit 10 A AffiliateWP – Sign Up Bonus 300+ · 0.0★ (0) wp.org #1 wp.org ranks it 9 places above merit 11 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #11 ↓1 12 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #18 ↑1 wp.org ranks it 6 places below merit 13 WinRocket – Raffle, Giveaway, Lottery & Lucky Wheel for WooCommerce 200+ · 5.0★ (12) wp.org #13 ↓1 14 CubeWP Framework 3K+ · 4.8★ (12) wp.org #12 ↓1 wp.org ranks it 2 places above merit 15 Radio Station by netmix® – Manage and play your Show Schedule in WordPress! 1K+ · 4.6★ (30) wp.org #22 ↓1 wp.org ranks it 7 places below merit 16 WC Affiliate – WooCommerce Affiliate Plugin 300+ · 4.6★ (17) wp.org #19 ↓2 wp.org ranks it 3 places below merit 17 LoyaltyX – Loyalty Program, Points and Rewards for WooCommerce 20+ · 5.0★ (7) wp.org #15 ↑1 wp.org ranks it 2 places above merit 18 RewardsWP – Loyalty Points & Referral Program for WooCommerce 100+ · 5.0★ (2) wp.org #5 wp.org ranks it 13 places above merit 19 Free Backlinks & Guest Post Exchange – Consolety 40+ · 5.0★ (8) wp.org #20 ↓2 wp.org ranks it 1 place below merit 20 Fix Alt Text 1K+ · 4.5★ (8) wp.org #24 ↓1 wp.org ranks it 4 places below merit 21 Formidable Forms Signature Online Contract Automation 200+ · 4.0★ (2) wp.org #14 ↓1 wp.org ranks it 7 places above merit 22 Contact Forms 7 Digital Signature Add-On 300+ · 2.6★ (5) wp.org #16 ↓2 wp.org ranks it 6 places above merit 23 Bonus Referrals for AffiliateWP — · 0.0★ (0) wp.org #17 ↓2 wp.org ranks it 6 places above merit 24 Instant Indexing & Check for Google and Bing SEO 400+ · 5.0★ (1) wp.org #23 ↓1 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.